Paid Social Campaign Manager
Job Location : Hyderabad
The Campaign Manager is responsible for end-to-end post-sale campaign execution across paid social and digital media platforms. This role ensures accurate campaign setup, ongoing pacing and optimization, performance monitoring through automated trackers, and delivery of actionable reporting and insights. The Campaign Manager acts as a key partner to strategy, creative, and account teams to drive performance and identify opportunities for incremental spend.
Key Responsibilities
1. Campaign Setup & Launch
- Build and configure campaigns across supported media platforms based on media plans and IOs.
- QA all campaign parameters including targeting, budgets, flight dates, tracking, and creative mapping.
- Ensure proper implementation of pixels, UTMs, and measurement requirements.
2. Campaign Pacing & Optimization
- Monitor daily pacing and performance using the internal Google Sheetbased campaign tracker.
- Review automatically imported platform data (via Dataslayer) to ensure accuracy and pacing alignment.
- Optimize campaigns to achieve KPIsadjusting budgets, bids, audiences, placements, and creative rotation as needed.
- Troubleshoot delivery issues and implement corrective actions.
3. Performance Monitoring
- Conduct regular health checks on all active campaigns.
- Surface insights proactively when campaigns are over- or under-pacing.
- Flag campaigns trending toward 150% of goal and collaborate with the account/strategy team on upsell opportunities.
4. Reporting & Analysis
- Prepare wrap-up reporting in Excel, summarizing key performance metrics, creative performance, and pacing outcomes.
- Build post-campaign analysis decks highlighting results, insights, and recommendations.
- Identify optimization learnings and strategic opportunities for future campaigns.
5. Cross-Functional Collaboration
- Work closely with strategy, creative, sales, and account teams to ensure seamless post-sale execution.
- Communicate pacing updates, risks, and opportunities in a timely and clear manner.
- Participate in internal and client-facing check-ins as needed.
Must Have's:
- 28 years of experience in ad trafficking or digital operations roles.
- Hands-on expertise in platforms such as Meta, TikTok, YouTube, Snapchat, Pinterest, etc.
- Strong understanding of bidding strategies, optimization levers, and media KPIs, campaign structures, naming conventions, and trafficking workflows.
- Strong QA mindset with exceptional attention to detail.
- Proficiency in Excel/Google Sheets; experience using automated pacing sheets or tools preferred.
- Ability to translate data into insights and clear recommendations.
Looking for Immediate joiners
