Paid Meta Marketing and Ads Specialist

Key Responsibilities

Plan, build, and manage paid campaigns on Meta (Ads Manager and Business Manager), including

prospecting, retargeting, and lead generation campaigns aimed at accounting firms and construction

contractors.

Set up and maintain tracking: Meta Pixel, Conversions API, event configuration, and attribution, so that

spend can be tied to leads and revenue.

Test creative systematically: hooks, formats (static, video, carousel, Reels), audiences, and offers, with

clear hypotheses and documented results.

Create and promote short-form and long-form video on Facebook and Instagram, including Reels strategy,

boosting of organic posts, and identifying which organic content deserves paid amplification.

Study why specific organic posts gain distribution, and translate those patterns into paid ad hooks, scripts,

and formats.

Manage budgets, bids, and scaling decisions against cost per lead, cost per booked call, and cost per

acquisition.

Build and maintain audience assets: custom audiences, lookalikes, and retargeting pools built from site

visitors, engagers, and CRM lists.

Report weekly on spend, leads, qualified opportunities, and revenue attributed to paid social, with

recommendations.

Work with the sales and operations team to review lead quality and feed that back into targeting and

creative.

Required Qualifications

At least 3 years of hands-on experience running Meta ad campaigns, with a documented record of

managing meaningful monthly spend.

Demonstrated B2B experience, ideally selling professional services (accounting, finance, construction, or

similar) to businesses.

Working knowledge of Meta Pixel and Conversions API, and of how to diagnose tracking gaps.

Proven experience producing or directing short-form video for Facebook and Instagram, with examples of

organic posts that reached significant audiences.

Clear evidence of revenue or pipeline impact from paid social, not only engagement metrics.

Strong written and spoken English.

Preferred Qualifications

Experience with lead generation campaigns and Meta Lead Ads.

Familiarity with CRM systems and connecting ad data to pipeline reporting.

Experience marketing to UK or US accounting firms or contractors.

Basic video editing skills, or experience working with editors.

Interested candidates can share the resume with [Confidential Information]