Paid Media Specialist

About Us:

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.

About our Client and The Role:

Our client is one of the fastest growing advertising agencies in Canada, they pride themselves in making businesses stand out in a big way. They are seeking a highly skilled and motivated PPC Specialist with 4-5 years of experience to develop and execute effective paid media strategies that drive organic and improve rankings. The ideal candidate will have a strong understanding of PPC best practices, proficiency in Search, Social and Display, and experience with Google Tag Manager.

About the Role:

• Permanent Work From Home.
• Night Shifts- 7:30 PM-3:30 AM.
• Salary up to 75k INR
• Digital marketing Agency experience is a must.

Job Description :

*Must have a between 3 and 5 years of professional work experience*

This job offers a lot of growth going forward with opportunities to become a lead. Our client is always seeking out the best talent, and rightful attitudes to fit our company culture and skills.

Duties & Responsibilities:

• Strategize the campaign optimization activities across multiple advertising engines (Search, Social, Display) for 20-30 clients
• Developing near and long-term PPC account strategies and roadmaps
• Keyword research (discovery and expansion), review and editing of ad copy, review and analysis of web site performance metrics, and optimization of campaigns
• Growing departmental revenue and budget under management
• Monitor and report on key performance indicators, and opportunities for improvement on a regular basis
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the team and top executives
• Stay current with new advances in online marketing, competitive landscape, and keyword research

Experience Required:

• 4+ years of experience strategizing paid search engine marketing campaigns
• Agency experience is preferred
• Experience dealing with B2B and B2C
• Experience with strategizing clients paid accounts & social media (Google, Bing, Facebook & LinkedIn)
• Experience with Goal and conversion tracking
• Ability to create landing pages is preferred
• Strong Auditing skills (analytical, data visualization and reporting)
• Hand-on experience with Automation Tools
• Experience with behavioral targeting/remarketing campaigns
• Communication and presentation skills.

Note : IT IS A COMPLETE WORK FROM HOME OPPORTUNITY AND IT WOULD BE FULL TIME

We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.