Paid Media Specialist (Google, Meta, Reddit & TikTok)

We're looking for an analytical and results-driven Paid Media Specialist to manage and scale paid advertising campaigns across Google, Meta, Reddit, and TikTok. This role is ideal for someone who understands performance marketing inside and out — from audience strategy and creative testing to data analysis and optimisation.

You'll be responsible for executing, monitoring, and optimising paid campaigns that drive traffic, conversions, and revenue growth. Working closely with the marketing and creative teams, you'll help shape ad strategies that align with our brand goals and deliver measurable results.

Key Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), Reddit Ads, and TikTok Ads.

• Optimise campaign performance by analysing key metrics (CTR, CPC, CPA, ROAS, etc.) and adjusting bids, budgets, and targeting.

• Develop audience strategies, including retargeting, lookalike audiences, and customer segmentation to maximise return on ad spend.

• Collaborate with creative and design teams to brief, test, and optimise ad creatives and messaging across multiple platforms.

• Conduct A/B tests on creatives, copy, landing pages, and audience segments to continuously improve performance.

• Report on campaign performance with clear insights, data visualisations, and actionable recommendations.

• Stay up-to-date with platform updates, algorithm changes, and emerging ad opportunities to keep campaigns competitive.

• Explore new paid channels or campaign types that could provide additional growth opportunities.

Requirements

• 2+ years of experience managing paid media campaigns across Google and Meta (additional experience on TikTok or Reddit is a strong plus).

• Proven track record of managing performance-driven ad campaigns with measurable ROI.

• Strong understanding of conversion tracking, attribution models, and pixel/event setup.

• Experience using Google Ads Manager, Meta Ads Manager, TikTok Ads Manager, and analytics platforms.

• Proficiency in data analysis and reporting (Google Analytics, Looker Studio, or similar).

• Ability to translate data insights into strategic recommendations and clear next steps.

• Excellent organisational skills and attention to detail, with the ability to manage multiple campaigns simultaneously.

Preferred Qualifications

• Experience with Shopify, Klaviyo, or other eCommerce and CRM tools.

• Familiarity with creative testing frameworks and performance-based ad design principles.

• Basic knowledge of SEO and organic social media as part of a broader digital strategy.

• Experience managing budgets of £10k+/month across multiple channels.