Key Responsibilities:
1. Strategy Development & Execution
- Partner with the PPC Director and clients to develop comprehensive performance marketing strategies aligned with business goals.
- Ensure campaigns are executed according to plan, meet defined KPIs, and follow best practices across platforms (Google, Meta, Programmatic, etc.).
- Translate client objectives into actionable plans and performance roadmaps.
2. Campaign & Account Management
- Lead day-to-day campaign execution including planning, optimization, reporting, and performance tracking.
- Maintain accountability for on-time, in-budget delivery of all campaign activities.
- Regularly review and optimize campaign structures, bid strategies, targeting, and creatives to maximize efficiency.
3. Client Communication & Relationship Management
- Act as the subject matter expert (SME) and primary point of contact for clients on performance-related discussions.
- Lead weekly and monthly client meetings, performance reviews, and strategic planning sessions.
- Build and sustain strong client relationships through proactive communication and delivery excellence.
4. Cross-Functional Collaboration
- Work closely with Account Directors to identify and drive account growth opportunities.
- Collaborate with Client Servicing and cross-channel teams (SEO, Social, Analytics, Creative) to ensure strategic alignment and integrated delivery.
- Share insights and learnings across teams to drive innovation and elevate digital performance maturity.
5. Reporting & Insights
- Deliver regular and ad hoc reports with actionable insights demonstrating campaign impact and opportunities for improvement.
- Use tools such as Google Analytics, Google Data Studio, and platform-specific dashboards to analyze data and generate recommendations.
