Paid Media Manager/ Senior Manager (Digital agency)

A Digital Marketing agency is hiring for the profile of Paid Media Manager/ Senior Manager.

Location: Gurgaon

Experience: 4-7years

Major Responsibilities & Deliverables:

1. End-to-End Ownership of Client Portfolio

• Own a portfolio of 5–6 clients across paid media and be accountable for their overall account health and performance.
• Have a clear understanding of each client's business objectives, media KPIs, budgets, funnel, target audiences and commercial priorities.
• Ensure every account has a clear performance plan, optimization roadmap and growth agenda.
• Maintain a daily pulse on account performance, identifying deviations, opportunities and risks before they become issues.
• Take ownership of performance outcomes rather than simply reporting numbers.

2. Performance & Optimization

• Drive performance across Google Ads, Meta, LinkedIn and other relevant paid media platforms.
• Monitor budgets, pacing, CPL/CPA/ROAS, conversion rates, lead quality, funnel movement and other relevant business KPIs.
• Go beyond platform metrics to understand lead → MQL → SQL → business outcome wherever applicable.
• Diagnose the root cause of performance issues and develop clear corrective action plans.
• Continuously identify opportunities for:

Campaign restructuring

Budget reallocation

Audience expansion

New platforms

New campaign formats

Automation

Experimentation

Creative testing

Landing-page optimization

Funnel optimization

• Ensure accounts are constantly evolving and are not being managed on a BAU/maintenance basis.

3. Technical & Tracking Ownership

• Own the technical health of paid media accounts.
• Ensure pixels, conversion tracking, events, audiences and platform integrations are correctly implemented and functioning.
• Work closely with analytics, technology, CRM and client teams on:

Meta Pixel / CAPI

Google Ads Conversion Tracking

GA4

Google Tag Manager

LinkedIn Insight Tag

Offline conversion imports

CRM integrations

Lead tracking

UTM governance

Attribution and funnel tracking

• Regularly conduct tracking and account-health audits.
• Identify discrepancies between platform, analytics and CRM data and drive resolution.
• Ensure tracking issues are identified proactively, rather than after performance has been impacted.

4. Strategic Thinking & Proactiveness

• Be the first person to identify an opportunity, not the person waiting for a brief.
• Bring new media ideas, platforms, formats, audiences, partnerships and technology opportunities to clients.
• Build proactive recommendations based on:

Market trends

Competitor activity

Search behavior

Platform developments

Audience insights

Performance data

Business priorities

• Challenge briefs constructively when the data indicates a different approach.
• Build quarterly/annual growth roadmaps for key accounts.
• Ensure every client has a pipeline of tests and innovations, rather than only optimization of existing campaigns.

5. Client Management

• Become a trusted paid-media partner for clients and not merely an execution contact.
• Lead regular performance discussions and translate data into clear business recommendations.
• Present performance, insights, challenges and action plans confidently to senior client stakeholders.
• Set the right expectations around performance, timelines, dependencies and outcomes.
• Proactively flag risks and communicate them with a solution, not just a problem.
• Identify opportunities to grow existing accounts through additional platforms, services or strategic interventions.

6. Team Leadership

• Lead and mentor the paid media team working across the client pod.
• Plan and priorities the team's daily and weekly workload.
• Review campaign strategy, optimizations, reports and recommendations before they reach the client.
• Build strong ownership and accountability within the team.
• Identify capability gaps and coach team members on platform, analytical and strategic skills.
• Ensure quality, accuracy and timelines across all deliverables.
• Create a culture where the team thinks ahead rather than waits for instructions.