Role Summary
The Manager, Paid Media will take a lead role in planning, executing, and optimizing HCLTech's paid media programs across digital and programmatic channels. This role partners closely with industry verticals, capability horizontals, and corporate marketing teams to translate business goals into media activation strategies that drive awareness, engagement, and pipeline.
You'll work with a team of five other specialists and collaborate with agencies, platforms, and internal stakeholders to ensure best-in-class paid media performance and innovation.
Key Responsibilities
- Own end-to-end paid media planning, execution, and reporting across global and regional campaigns.
- Manage day-to-day operations across platforms, including Google Ads, LinkedIn, Meta, The Trade Desk, 6sense, and other emerging channels.
- Partner with campaign leads, marketing operations, analytics, and creative teams to design integrated channel strategies and ensure consistent brand presence across paid touchpoints.
- Define paid media KPIs and dashboards including ROI, cost per lead (CPL), conversion rate, and incremental pipeline and drive continuous optimization toward them.
- Oversee relationships with media agencies and vendors, ensuring transparency, compliance, and performance accountability.
- Test and scale new audience strategies and ad technologies (e.g., intent data, predictive targeting, account-based activation).
- Partner with analytics and data teams to refine attribution modeling, ensure clean campaign tagging, and deliver actionable insights.
- Align media plans to global brand priorities, solution areas, and growth accounts, ensuring each dollar spent advances measurable marketing and business outcomes.
- Lead, coach, and upskill a team of five media specialists in campaign execution, analysis, and stakeholder management.
- Maintain a high standard of operational excellence from budget pacing and process documentation to brand and creative compliance.
KPIs & Success Metrics
- Paid media ROI and contribution to influenced pipeline
- Cost per lead (CPL) and cost per engagement (CPE)
- Conversion rate improvement across platforms
- Share of voice and audience reach vs. benchmarks
- Campaign delivery within budget and SLA timelines
- Stakeholder satisfaction and cross-functional alignment scores
Required Skills & Experience
- Bachelor's degree in Marketing, Business, or related discipline; MBA preferred.
- 8-10 years of experience in paid media or performance marketing, ideally within B2B technology or IT services.
- Strong understanding of digital advertising ecosystems (search, social, display, programmatic, account-based).
- Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, The Trade Desk, Reddit, Content Syndication and 6sense (or similar).
- Proven track record managing large-scale paid campaigns and optimizing toward measurable ROI.
- Familiarity with marketing automation, CRM, and CDP integration in campaign workflows.
- Data-driven mindset with strong analytical skills; proficiency in Excel, Looker Studio, or equivalent reporting tools.
- Excellent communication and presentation skills, able to articulate performance results and recommendations to senior stakeholders.
- Experience mentoring up-and-coming talent
Preferred (Nice-to-Have)
- Experience in global enterprise marketing and working with cross-market campaigns.
- Agency management background or prior agency-side exposure.
- Familiarity with ABM tools, data onboarding, and intent-based targeting.
- Certification(s) in Google Ads, LinkedIn Marketing, or The Trade Desk Edge Academy.
Culture & Traits
You're a performance marketer with an engineering mindset curious, data-obsessed, and committed to measurable impact. You thrive in a collaborative, high-velocity global marketing environment and embody HCLTech's brand promise of Supercharging Progress through technology, creativity, and human ingenuity.
