Paid Media Manager

Paid Media Manager

About GoComet

GoComet is a Series B logistics technology company that helps global enterprises such as Unilever, Honda, Tata, and Schneider optimize freight spend, automate procurement, and build resilient supply chains.

As we accelerate our enterprise growth journey, we're doubling down on named-account expansion powered by a 4.2x growth engine. Our platform spans procurement, planning, execution, and freight audit, delivering measurable ROI and business impact for some of the world's largest supply chain organizations.

The Role

You will own GoComet's entire paid media engine—from strategy and execution to optimization and reporting.

As we aggressively scale enterprise pipeline, paid channels will play a critical role in account-based outreach, retargeting, and demand capture. This is a hands-on role where you'll manage budgets, launch campaigns, optimize performance, and drive measurable pipeline impact.

Key Responsibilities

Campaign Strategy & Execution

• Own the end-to-end paid media strategy across Google Search, LinkedIn, and programmatic channels.
• Design and launch campaigns targeting enterprise ICPs across CPG, Automotive, Pharma, and Industrial verticals.
• Build ABM-aligned paid campaigns that complement outbound and organic growth initiatives.
• Identify and scale high-performing channels, audiences, and campaign strategies.

Budget Management & Optimization

• Manage monthly paid media budgets and optimize performance against CAC, MQL, and pipeline contribution targets.
• Continuously A/B test creatives, audience segments, bidding strategies, messaging, and landing pages.
• Monitor campaign performance and implement optimization strategies to improve ROI.
• Report weekly on spend efficiency, pipeline sourced, and influenced opportunities.

Cross-Functional Collaboration

• Partner closely with Content, Design, Product Marketing, and Sales teams to create compelling campaign assets.
• Ensure messaging consistency across paid, outbound, and organic channels.
• Integrate paid signals into broader demand generation programs, including retargeting, nurture flows, and ABM initiatives.

Analytics & Reporting

• Build and maintain dashboards that connect paid media performance to pipeline and revenue outcomes.
• Own campaign attribution and reporting frameworks.
• Implement and manage tracking infrastructure, including:
• UTM governance
• Conversion tracking
• CRM integrations
• Revenue attribution models
• Provide actionable insights to leadership on channel performance and investment efficiency.

What Success Looks Like

✓ Paid channels contribute a meaningful and measurable percentage of enterprise pipeline within the first two quarters.

✓ CAC and MQL cost benchmarks are established and improve consistently quarter-over-quarter.

✓ A trusted attribution model connecting paid spend to pipeline and closed revenue is fully operational.

✓ Paid media becomes a predictable and scalable source of qualified enterprise opportunities.

Who You Are

Experience

• 4–7 years of hands-on paid media experience within a B2B SaaS environment.
• Proven track record managing significant budgets across Google Ads and LinkedIn Ads with measurable pipeline impact.
• Experience building and scaling demand generation programs targeting enterprise buyers.

Skills & Competencies

• Strong analytical skills with the ability to build attribution models and pipeline contribution dashboards.
• Deep understanding of paid acquisition, ABM, retargeting, and conversion optimization.
• Comfortable working with marketing automation and CRM platforms such as HubSpot and Salesforce.
• Excellent reporting and stakeholder communication skills.

Preferred Qualifications

• Familiarity with ABM platforms such as 6sense, Demandbase, or similar tools.
• Experience working alongside enterprise sales teams.
• Ability to independently manage agency relationships and external partners.
• Self-starter mindset with strong ownership and execution capabilities.

Why Join GoComet

Own a Critical Growth Function

Take complete ownership of the paid media engine at a rapidly growing enterprise SaaS company.

Direct Revenue Impact

Work on initiatives with clear visibility into pipeline generation, customer acquisition, and business growth.

Strong Product-Market Fit

Market a proven platform with a defined ICP, marquee enterprise customers, and measurable customer outcomes.

High Ownership & Autonomy

Operate with real budgets, real accountability, and direct exposure to leadership. This is not a support role—it's a core growth function.