Paid Media Manager

About the role:

International growth is next for us, and this role is how we make it real. You'll own our paid media engine across the UK, EU, Canada, and ANZ, launching and scaling Meta and Google from the ground up in each market. This isn't a strategy seat. You'll build the campaigns, the tracking, and the playbooks yourself, then build the team around what works.

In this role, you will:

• Launch and scale Meta and Google campaigns across our priority international markets, including the UK, Canada, ANZ, and key EU markets like Germany
• Own measurement end to end: CAPI, GA4, GDPR-compliant tracking, and a regular cadence of incrementality and lift testing
• Scale spend into the millions annually while protecting CAC, LTV/CAC, and contribution margin
• Build a repeatable testing engine across creative, audience, offer, and localized landing pages
• Partner closely with creative, product, and lifecycle teams to keep execution sharp across markets
• Build the foundation for a specialist team: hiring plan, workflows, vendor model, once performance is proven
• Own the quarterly international growth roadmap, including recommendations on new markets and channels

We're looking for someone who:

• Has 5+ years in performance or growth marketing with hands-on paid media ownership, not just oversight
• Has personally launched and scaled Meta and Google campaigns in at least two international markets (Canada, Australia, UK, or a non-English-speaking EU market like Germany, the Netherlands, or France)
• Has scaled paid media spend into the millions annually while holding the line on CAC and contribution margin
• Has real command of GDPR-compliant tracking and measurement, including CAPI, GA4, and incrementality testing
• Comes from a high-growth DTC, subscription, or eCommerce business with real paid media dependence
• Has built campaigns in-house rather than at an agency. You've lived with the downstream impact of your own calls, not just made recommendations from the outside

Approach to the role:

• Operates like an owner of the business, not a specialist waiting to be told what to test next
• Builds systems and playbooks that repeat, not one-off wins that don't scale
• Makes sharp decisions with imperfect data and gets more precise as the picture fills in
• Sees every market as its own puzzle, but never starts from scratch when a proven pattern already exists

What we care about...

• Be the Best: We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. We've never done this before isn't an excuse here. It's an invitation.
• Own It: We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners.
• Drive Impact, Urgently: We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most.