Paid Media Executive

Paid Media Executive

Experience: 2+ Years
Industry Preference: Hospitality / Restaurant / Multi-Brand Experience Preferred
Location: Mahalaxmi, Mumbai
Salary :- RS 20,000 - 25,000 per month

About the Role

We are looking for a result-driven Performance Marketing Executive who has hands-on experience in running and optimizing paid campaigns across Meta and Google platforms. The ideal candidate should understand full-funnel marketing strategies, audience targeting, campaign optimization, lead generation, and brand growth for restaurant or multi-brand businesses.

Candidates with prior experience handling restaurant chains, café brands, hospitality brands, or multiple consumer-facing brands will be highly preferred.

Key Responsibilities

Plan, execute, and optimize paid advertising campaigns on:
* Meta Ads (Facebook & Instagram)
* Google Ads (Search, Display, YouTube, Performance Max)

Create and implement performance marketing strategies for:
* Brand awareness
* Lead generation
* Footfall growth
* Online orders
* App installs
* Engagement & remarketing campaigns

Understand and execute different campaign objectives and ad funnels effectively.

Monitor campaign performance and optimize:

* ROAS
* CPC
* CPM
* CTR
* Conversion rates
* Cost per lead/order

Conduct audience research, competitor analysis, and market trend analysis.
Work closely with creative/design teams for ad creatives, copies, and campaign planning.
Manage budget allocation efficiently across multiple campaigns and brands.

Set up tracking tools including:
* Meta Pixel
* Google Analytics
* Conversion Tracking
* Event Tracking
* Generate weekly/monthly performance reports with actionable insights.
* Scale successful campaigns while maintaining profitability and performance benchmarks.

Requirements
Minimum 2 years of hands-on experience in Performance Marketing.

Strong practical knowledge of:
* Meta Ads Manager
* Google Ads
* Google Analytics
* Remarketing strategies

Must understand:
* Campaign structure
* Targeting strategies
* Funnel marketing
* Retargeting
* A/B testing

Proven track record of generating measurable results through paid campaigns.
Experience handling restaurant chains, hospitality brands, or multiple brands at least once is mandatory/preferred.
Ability to independently strategize and execute campaigns from scratch.
Strong analytical and reporting skills.
Good communication and coordination abilities.

Preferred Candidate Profile

* Experience in scaling campaigns with strong ROI/ROAS.
* Creative mindset with performance-driven thinking.
* Understanding of local marketing and hyperlocal campaigns is a plus.
* Experience working in fast-paced agency or multi-brand environments will be an advantage.