Designation Paid Media Executive
Experience: 2+ years (Agency Experience)
Location : Mumbai (Preferable local candidates)
Key Responsibilities
Campaign Execution & Management
- Assist in setting up, monitoring, and optimizing search campaigns across Google Ads, Bing Ads, and other search platforms.
- Implement keyword strategies, ad copy creation, extensions, bidding adjustments, and A/B tests.
- Ensure campaigns go live with accurate tracking, budgets, and targeting settings.
- Maintain hygiene checksnegative keywords, search query analysis, ad disapprovals, and bid updates.
Performance Monitoring & Optimization
- Track daily campaign performance across KPIs such as CTR, CPC, CPA, ROAS, conversions, and quality score.
- Identify trends, insights, and optimization opportunities to improve efficiency and scale.
- Execute bid management strategies and pacing plans to meet monthly targets.
Analytics & Reporting
- Prepare weekly and monthly performance reports with insights, learnings, and recommendations.
- Work closely with internal stakeholders to communicate performance and ensure alignment on KPIs.
- Use tools like Google Analytics, Data Studio, and platform dashboards for analysis.
