Paid Media Executive

Company Description

Logicloop is an information technology services company with expertise in Android Development, iOS Development, Website Design, and Digital Marketing. The company focuses on providing top-notch digital marketing services and solutions to clients.

Job Description

As a Executive specializing in Search Engine Marketing (SEM), you will play a pivotal role in managing

and optimizing Google Ads and Facebook Ads campaigns for our diverse portfolio of clients. Your responsibilities will include:

Strategic Planning:Develop and implement effective strategies for Google and Facebook accounts to meet

client objectives.

Campaign Execution: Execute tests, analyze data, and identify trends to maximize ROI in paid search

campaigns.

Analytics and Reporting: Track, report, and analyze website analytics along with PPC initiatives, providing

insights to stakeholders.

Budget Management

Monitor and manage campaign expenses, ensure adherence to budget constraints, estimate monthly costs, and

reconcile any discrepancies.

Optimization: Optimize copy and landing pages for paid search engine marketing campaigns, ensuring optimal

performance.

Keyword Management: Perform ongoing paid keyword discovery, expansion, and optimization to enhance

campaign effectiveness.

Competitor Analysis: Research and analyze competitor advertising links to stay ahead in the digital landscape. Facebook & Google Ads Optimization: Constantly refine and optimize campaigns on both Facebook an

Location : Andheri , Mumbai