Paid Media Executive

Paid Media Executive– Google Ads & Bing Ads

Location: Hiranandani Estate, Thane, Maharashtra

Job Type: Full-time

Work Mode: Onsite

Work Timings: 10:00 AM – 6:30 PM IST

Experience: 2+ Years

About the Role

We are looking for a PME to support the day-to-day management, optimization, and quality control of paid advertising campaigns across Google Ads and Bing Ads.

This is an excellent opportunity for candidates with 2+ years of experience in Digital Marketing/PPC who want to build a career in paid advertising. You will work with an Ads Optimization tool and AI-assisted workflows to execute defined optimizations, create ad content, maintain campaign quality, and prepare reports.

Key Responsibilities

1. Campaign Optimization & Account Management

• Perform defined/fixed optimization tasks across Google Ads and Bing Ads.
• Monitor campaign, ad group, keyword, and ad-level performance.
• Identify basic account issues and follow established optimization processes.
• Maintain account hygiene and ensure campaigns are properly structured.

2. Ad Content Creation

• Create and refine ad copy using AI-assisted tools.
• Review AI-generated ad copy for accuracy, relevance, grammar, and compliance.
• Assist with creating landing page and marketing copy.
• Ensure ad messaging aligns with keywords, search intent, and landing pages.

3. Reporting & Tracking

• Prepare and maintain regular PPC performance reports.
• Track campaign changes, optimization activities, and key performance metrics using Google Sheets/Spreadsheets.
• Ensure reporting data is accurate and up to date.
• Support the team with campaign performance analysis.

4. Campaign Setup & Quality Control

• Assist with setting up campaigns, ad groups, keywords, ads, and other campaign components.
• Conduct account quality checks to identify errors, missing information, or inconsistencies.
• Follow campaign setup and optimization checklists.
• Maintain high attention to detail across all accounts.

Eligibility

• 2 years of experience in Digital Marketing, PPC, Google Ads, or a related field.
• Candidates should have some practical exposure to Google Ads or Bing Ads.
• Google Ads certification is preferred.
• Basic understanding of digital marketing/PPC concepts is required.

Must-Have Skills

• Basic understanding of Google Ads and Bing Ads account structure:
• Campaigns → Ad Groups → Keywords → Ads
• Basic understanding of PPC and paid search concepts.
• Comfortable working with Google Sheets/Excel.
• Good English writing and communication skills.
• Strong attention to detail.
• Ability to review and edit AI-generated content.
• Willingness to learn and follow defined processes.
• Analytical and problem-solving mindset.Good to Have
• Google Ads certification.
• Basic knowledge of PPC metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.
• Previous internship or academic/project experience in digital marketing.
• Familiarity with AI tools for content creation and marketing.

What We Offer

• Opportunity to build a career in PPC and Digital Advertising.
• Hands-on exposure to Google Ads and Bing Ads.
• Experience working with AI-powered advertising optimization tools.
• Learning and development opportunities.
• Collaborative and growth-oriented work environment.

How to Apply:

Interested candidates may email their resume to [Confidential Information]