Paid Media Executive

Role snapshot

You'll take ownership of paid campaigns across platforms, work closely with senior marketers, and help deliver measurable results for our clients.

• Role - Digital Marketing Executive
• Location - Baner, Pune (on-site, Mon–Fri)
• Experience - 1-2 Years
• Type - Full-time

About Digital ROI

Digital ROI (Digimonk Marketing Pvt. Ltd., est. 2018) is a Pune-based performance marketing agency. We grow qualified leads and online sales for 50+ brands across healthcare, solar, education, D2C e-commerce, B2B and finance.

Platform partnerships:

• Google Premier Partner
• Meta Business Partner

What we do for clients:

• Paid media: Google, Meta and LinkedIn ads.
• Creative: data-led ad copy, statics and videos.
• Landing pages: high-converting pages and funnels.
• WhatsApp automation: instant follow-ups and nurturing.
• CRM automation: lead routing and pipeline management.
• Analytics: tracking, reporting and attribution.

Roles & Responsibilities:

• Plan, launch, and independently manage paid campaigns on Google Ads and Meta Ads.
• Own campaign performance against targets for CPA, ROAS, CTR, and CPL, including budget pacing and allocation.
• Build and run structured testing frameworks across audiences, ad copy, creatives, and landing pages, and scale what works.
• Set up, audit, and troubleshoot conversion tracking using the Google Pixel and Meta Pixel to ensure accurate data.
• Create media plans covering channel selection, budget distribution, and campaign scheduling, and recommend where to scale or cut spend.
• Prepare daily, weekly, and monthly performance reports, present insights and recommendations directly to clients, and act as a point of contact for campaign queries.
• Guide and support junior team members on campaign setup, optimization, and reporting.

Requirements:

• 1–2 years of hands-on experience independently managing paid campaigns on Google Ads or Meta Ads Manager.
• In-depth knowledge of Google Ads (Search, Performance Max, Display, YouTube) or Meta Ads Manager (Advantage+, custom and lookalike audiences).
• Strong media planning skills, with the ability to build channel-wise plans, allocate budgets, and justify spend decisions to clients.
• Confident communicator who can present performance insights and recommendations directly to clients.
• Bachelor's degree in Marketing, Business or a related field (preferred, not mandatory).
• Good to Have:
• Agency or multi-client experience.
• Experience developing creative strategies for performance campaigns.
• Exposure to LinkedIn Ads, taboola or other channels
• Experience handling client communication