Paid Media Executive

Designation: Paid Media Executive(Meta Ads Specialist)

Experience: 2+ Years

Job Location: Mumbai (Preferably from Mumbai)

*****Shift Time: 6:30 AM to 3:30 PM (Australia Shift)

Meta Performance Marketing Specialist

Role Overview

We are looking for a performance-driven Meta Ads Specialist with hands-on experience in managing Lead Generation campaigns across Facebook and Instagram. The candidate will be responsible for campaign execution, optimisation, testing and scaling while focusing on both lead volume and lead quality.

Key Responsibilities

• Plan, execute and optimise Meta Lead Generation campaigns.
• Manage Instant Forms & Website Lead campaigns.
• Develop audience strategies including Broad, Interest, Lookalike and Retargeting.
• Monitor and optimise CPL, lead quality, conversion rate and CPA.
• Conduct A/B testing across creatives, audiences, messaging and campaign structures.
• Analyse CRM/sales data to measure qualified leads and lead-to-sale performance.
• Manage Meta Pixel, CAPI, events and conversion tracking.
• Prepare performance reports with actionable insights.
• Identify opportunities to scale campaigns while maintaining efficiency.

Required Skills

• Strong hands-on experience with Meta Ads Manager.
• Strong understanding of Lead Generation campaigns and funnel optimisation.
• Good knowledge of Meta Pixel, CAPI and conversion tracking.
• Strong analytical and Excel/Google Sheets skills.
• Ability to analyse campaign and CRM data.
• Strong communication and problem-solving skills.
• Agency experience preferred.

Key KPIs

• Lead Volume | CPL | Qualified Leads | CPQL | Lead-to-Sale Rate | CPA | Campaign Scaling