Paid Media & Creative Specialist

Company Description:

ScaleX is a Dubai-based growth marketing partner that combines AI-powered execution with experienced strategists to help businesses generate more leads, sharper content, and measurable growth. ScaleX provides services such as funnel diagnosis, content engines, social media management, paid social ads, chat and WhatsApp automation, email marketing, founder profiling, and end-to-end growth strategy. Clients work with a dedicated strategist, receive clear and actionable reports, and can choose from flexible membership plans or custom solutions tailored to their needs. ScaleX focuses on data-driven decision-making, dropping what does not work and doubling down on what drives results.

Role Description:

The Paid Media & Creative Specialist is a full-time, remote role responsible for planning, executing, and optimizing paid social campaigns across platforms such as Meta, TikTok, LinkedIn, and others. In this role, the specialist will develop media strategies, conduct audience and funnel analysis, and manage budgets to maximize ROI and lead generation. Day-to-day tasks include creating and testing ad creatives, writing performance-focused copy, building and refining campaign structures, and monitoring performance dashboards and reports. The specialist will collaborate with strategists and content teams to ensure campaigns align with client brand guidelines and growth objectives, while continually A/B testing and iterating based on data. The role also involves contributing to creative ideation, aligning paid media with organic content and email flows, and providing clear performance insights and recommendations to internal stakeholders.

The role includes, but is not limited to:

Campaign Management

• Plan, launch, and optimize paid campaigns across Meta, Google, and LinkedIn
• Manage budgets, targeting, and A/B testing
• Generate weekly campaign reports across channels and recommend optimizations

Creative & Presentations

• Create ad creatives and design high-quality presentations (pitch decks, client reports, proposals)
• Turn campaign data into clear, visually engaging insights

Client & Project Management

• Manage multiple client projects simultaneously
• Coordinate with external teams, vendors, and freelancers to ensure timely project completion
• Track deadlines, deliverables, and approvals across projects

Marketing Admin

• Maintain campaign trackers, content calendars, and reporting dashboards
• Manage ad account access, billing, and payment methods across platforms
• Organize creative assets, brand files, and client folders
• Document processes and SOPs for recurring tasks

Additional Support

• Support new business pitches with proposals and decks
• Assist with client onboarding (account setup, pixel/tracking setup, access requests)
• Conduct competitor and ad library research for clients
• Support ScaleX's own marketing, including social media and website updates

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• 5+ years of hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads
• Strong PowerPoint and design skills, with a portfolio of decks and creatives
• Proficiency in tools like Canva, Adobe Creative Suite, or Figma
• Solid understanding of analytics, conversion tracking, and campaign KPIs
• Strong organizational skills and ability to manage multiple projects

Nice to have:

• Google, Meta, and LinkedIn certifications

How to apply:

Apply via LinkedIn and complete all screening questions. Shortlisted candidates will be asked to share two professional references and a link to their portfolio. Applications will not move forward without these.