Hatley Little Blue House Inc, is an apparel brand based at Montreal, Canada, with Stores in US,
Canada, UK and Australia and a fast growing in ecommerce as well. Below like will help give you better idea on Hatley.
https://www.hatley.com/
We are looking for Paid Media Coordinator, for our India Office, located at Coimbatore, Tamil Nadu. Below Job description for your reference, Interested please send your CV's to [Confidential Information]
Responsibilities
- Execute and manage advertising campaigns on paid media platforms like Meta Ads Manager and Google Ads, following Campaign Briefs provided by the Digital Marketing team.
- Set up and launch ad campaigns, including configuring audience targeting, ad creatives, budgets, and schedules to align with campaign objectives.
- Monitor live campaign performance, identifying and flagging issues, and providing actionable insights for optimization.
- Support A/B testing initiatives, including testing ad creatives, headlines, and audience targeting strategies.
- Prepare and deliver regular performance reports with a focus on key metrics and actionable insights to support data-driven decision-making.
- Keep up with the latest trends and tools in digital marketing to continuously optimize ad performance.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Strong organizational and time-management skills with exceptional attention to detail.
- Minimum of 2 years of hands-on experience setting up and managing paid campaigns on Google Ads and Meta Ads Manager.
- In-depth understanding of digital advertising metrics such as CTR, CPC, ROAS, and CPA.
- Proficiency in Excel or Google Sheets, including the ability to perform VLOOKUPs, create Pivot Tables
- Relevant certifications (e.g., Meta Blueprint Certification, Google Ads Certification) are a strong asset.
