Job Title: Paid Media Analyst
About the Company
GenY Medium is a national, independent digital marketing agency focused on delivering performance marketing and digital-creative solutions to enterprise brands and post-Series A startups. With a 100+ member team, GenY Medium has, in a short span of time, secured digital mandates from several iconic national and multinational brands.
Key Responsibilities
- Work on pay per click accounts on various search platforms for a variety of clients.
- Assist in the maintenance and monitoring of account metrics.
- Assist in execution of strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Generate weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and evaluate search results and search performance across the major search channels.
- Work closely with the other team members to meet client goals.
Professional Competencies
- Ability to think creatively, and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven environment.
- Ability to clearly and effectively articulate thoughts.
- Ability to learn quickly
- Good analytical, organizational, project management and time management skills.
Eligibility Criteria
- Experience : 6 months to 2 Years
- Knowledge of Paid Search (PPC).
- Proficiency in MS Excel, PowerPoint, and Word.
- Google certification is a plus.
