Job Title: Paid Marketing Specialist / PPC Specialist
Location: Sector 63, Noida
Experience Required: 26 years
Role Overview
We are looking for a results-driven Paid Marketing / PPC Specialist with strong expertise in Google Ads and Meta Ads (Facebook & Instagram)- Preferably for the Real Estate Industry. The candidate will be responsible for planning, executing, optimizing, and analyzing paid campaigns to drive conversions, revenue, and ROI.
Key Responsibilities
1. Campaign Strategy & Execution
- Plan, create, and manage PPC campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook / Instagram).
- Conduct keyword research, audience targeting, and competitor analysis.
- Build high-performing ad sets, creatives, and landing pages for various campaign objectives (Lead Gen, Sales, Traffic, Awareness).
2. Optimization & Performance Management
- Continuously monitor campaign performance and optimize for CTR, CPC, CPA, ROAS, and conversions.
- Run A/B tests for creatives, copy, landing pages, bidding strategies, and audience segments.
- Implement remarketing and lookalike strategies.
3. Analytics & Reporting
- Track KPIs and generate weekly/monthly performance reports.
- Use tools like Google Analytics, Google Tag Manager, Meta Ads Manager, Google Data Studio.
- Provide insights and recommendations for scalable improvements.
4. Budget Management
- Manage monthly ad budgets across platforms.
- Allocate spends smartly to maximize ROI and reduce wasted spend.
5. Collaboration
- Work with designers, content teams, and developers to coordinate ad creatives and landing page fixes.
- Collaborate with sales and business teams for campaign goals and lead quality improvements.
Required Skills & Qualifications
- Proven experience managing PPC campaigns (Google Ads + Meta Ads).
- Strong understanding of bidding strategies, conversion tracking, and KPIs.
- Knowledge of Google Analytics, Tag Manager, UTM tracking.
- Proficiency in keyword research tools (SEMrush, Ahrefs, Keyword Planner).
- Strong analytical mindset and ability to interpret data.
- Good communication skills.
Preferred (Bonus) Skills
- Experience running PPC campaigns for the Real Estate industry.
- Knowledge of CRM systems and lead nurturing funnels.
- Ability to create basic ad creatives using Canva/Figma.
Education
- Bachelor's degree in Marketing, Business, or related field (Preferred but not mandatory).
- Google Ads and Meta Blueprint certifications (a plus).
