Paid Marketing Specialist

Hiring for our Client | Paid Marketing Specialist

Location: Ulsoor, Bengaluru

Employment Type: Full-time

Experience: 4+ Years

CTC: Up to 8 LPA

We are hiring a Paid Marketing Specialist for one of our clients in the health and wellness sector.

Job Description

Role Overview

This role is responsible for driving efficient and scalable growth through paid marketing. The primary focus is to build a predictable, high-performing revenue engine by optimizing Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall funnel efficiency.

You will own end-to-end performance marketing across key channels such as Meta and Google—scaling high-performing campaigns, eliminating inefficiencies, and continuously improving results through structured experimentation and data-driven decision-making.

This is a P&L-driven, high-ownership role, where success is measured by your ability to scale revenue while maintaining or improving efficiency.

Performance Marketing & Channel Management

• Manage and scale paid campaigns across:Meta Ads (Facebook, Instagram)
• Google Ads (Search, Display, YouTube)
• Explore and test new acquisition channels (Amazon, native, etc.)
• Allocate and optimize budgets based on performance data

Campaign Optimizatiion & Scaling

• Identify high-performing campaigns, creatives, and audiences
• Scale winning strategies and discontinue underperforming campaigns
• Continuously improve campaign efficiency and ROI

Creative Strategy Collaboration

• Partner with creative teams to test messaging, hooks, and formats
• Optimize creatives to improve CTR and conversion rates
• Leverage creative insights as a key growth driver

Funnel & Conversion Optimization

• Align paid campaigns with landing pages, product pages, and offers
• Optimize the full funnel to improve conversion rates and user experience
• Focus on revenue impact, not just traffic generation

Experimentation & Testing

• Develop and execute structured A/B testing strategies across:Audiences
• Creatives
• Bidding strategies
• Funnel flows
• Prioritize high-impact experiments

Data Analysis & Reporting

• Monitor and analyze key metrics: CAC, ROAS, CTR, conversion rate, funnel drop-offs
• Build dashboards and generate actionable insights
• Drive decisions based on performance data

Sustainable Growth Management

• Manage ad fatigue and creative refresh cycles
• Ensure long-term efficiency while scaling budgets
• Avoid short-term tactics that negatively impact performance

Key Metrics

• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Paid Revenue Contribution
• Click-Through Rate (CTR)
• Conversion Rate
• Cost per Purchase
• Funnel Efficiency

Required Skills & Experience

• 4+ years of experience in Performance Marketing (preferably D2C/e-commerce)
• Hands-on expertise in:Meta Ads (Facebook, Instagram)
• Google Ads (Search, Display, YouTube)
• Proven track record of scaling campaigns with measurable results
• Strong analytical and problem-solving skills
• High ownership mindset with a focus on outcomes

Preferred Qualifications

• Experience in D2C, e-commerce, or consumer brands
• Exposure to health, wellness, or supplements industry
• Understanding of attribution models and tracking tools (GA4, pixels)
• Experience with landing page or funnel optimization

Success Metrics ( First 3-6 Months)

• Improved CAC and ROAS across channels
• Scalable and efficient campaign structures implemented
• Clear identification of performance gaps and opportunities
• Consistent growth in paid revenue
• Strong collaboration with creative and CRO teams

Evaluation Criteria

• Ability to scale campaigns efficiently
• Effectiveness in budget allocation
• Consistent improvement in performance metrics

Ideal Candidate Profile

• Strong ownership and accountability
• Data-driven decision-maker
• Focused on outcomes, not vanity metrics
• Ability to balance speed with strategic thinking

Must have skill

• Strong hands-on experience with: Meta Ads, Google Ads
• Proven track record of scaling campaigns with measurable results
• Strong analytical thinking and decision-making ability
• High ownership mindset

Good to have skill

• Experience in D2C, e-commerce, or consumer brands
• Exposure to health, wellness, or supplements category
• Understanding of attribution models and tracking (GA4, pixels, etc.)
• Experience with landing page or funnel optimisation