General Knowledge
- Understanding of PPC Campaigns
- Understanding of advertising on Google, Facebook, Linkedin, and Twitter
Experience:- 1-3 years of experience in:
- Planning, implementing, and reporting the performance of PPC campaigns for multiple clients
- Keyword research and analysis
- Media Planning
- Budget optimization
Platforms:
- Google Marketing Platform
- Specifically Google Adwords (Display, Mobile App, Video) and Analytics
- Bing Editor
Qualities:
- Constant monitoring of performance of multiple campaigns
- Attention to small details
- Updated on the latest trends on the above mentioned platforms
Responsibilities:
- Set up and run large scale PPC campaigns
- Optimize performance to increase reach, generate leads and transactions and reduce cost. (multiple optimizations in a day if needed)
- Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
- Track and analyze website traffic flow and provide regular internal reports.
- Create performance reports with recommendations for improvements.
- Intra-team coordination to understand how the campaigns can yield more quality leads
Certification in Google AdWords and Analytics is preferred.
