Paid Ads Executive

Paid Ads Executive

Company: White Bunnie

Location: Dehradun, Uttarakhand

Experience: 2–3 Years

Salary: 20,000 – 30,000 per month

Employment Type: Full-Time

About the Role

White Bunnie is looking for a Paid Ads Executive who can plan, execute, optimize, and scale performance marketing campaigns across major advertising platforms.

The ideal candidate should have hands-on experience managing paid campaigns and a strong understanding of performance metrics, audience targeting, creative testing, and conversion optimization.

Key Responsibilities

• Plan and manage paid advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.
• Set up, monitor, and optimize campaigns to achieve lead generation, sales, traffic, and ROI goals.
• Conduct audience research, targeting, retargeting, and competitor analysis.
• Monitor key performance metrics such as ROAS, CPA, CPL, CTR, CPC, CPM, conversion rate, and overall campaign performance.
• Perform regular A/B testing of creatives, audiences, ad copies, placements, and campaign structures.
• Identify underperforming campaigns and take corrective actions to improve performance.
• Work closely with the creative, content, SEO, and business teams to develop performance-driven ad creatives.
• Prepare weekly/monthly performance reports and provide actionable insights.
• Manage and optimize advertising budgets based on campaign performance.
• Stay updated with changes in advertising platforms, algorithms, trends, and best practices.

Requirements

• 2–3 years of hands-on experience in paid advertising/performance marketing.
• Strong practical knowledge of Meta Ads Manager and Google Ads.
• Understanding of conversion tracking, pixels, events, funnels, and campaign attribution.
• Strong analytical and problem-solving skills.
• Ability to interpret campaign data and make data-driven decisions.
• Experience with e-commerce, lead generation, SaaS, or digital businesses is a plus.
• Good communication and teamwork skills.
• Ability to work independently and take ownership of campaign performance.

Key Skills

Meta Ads | Google Ads | Performance Marketing | Campaign Optimization | Retargeting | A/B Testing | ROAS | CPA | CPL | CTR | Conversion Optimization | Analytics | Audience Research

What We Offer

• Competitive salary of 20,000 – 30,000/month, based on experience and skill level.
• Opportunity to work on diverse digital and performance marketing projects.
• Exposure to real-world campaigns, multiple industries, and growth strategies.
• A collaborative and growth-oriented work environment.
• Opportunity to take ownership of campaigns and grow within the organization.

Location

Dehradun, Uttarakhand