Experience: 3.00 + years
Salary: INR 600000-800000 / year (based on experience)
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Remote
Placement Type: Full time Permanent Position
(*Note: This is a requirement for Uplers)
What do you need for this opportunity
Must have skills required:
Link Building, SEMrush, Ahrefs, Pitchbox
Uplers is Looking for:
We are looking for a results-driven Outreach Specialist who lives and breathes link building — someone who is actively executing day-to-day outreach campaigns, not just managing spreadsheets. This is a hands-on execution role with a growth track: you will own and expand our link acquisition strategy while also guiding a small team and managing select client relationships.
The ideal candidate is obsessed with white-hat link building, deeply familiar with today's AI-influenced search landscape (including AIO and LLM visibility signals), and self-sufficient enough to thrive in a fully remote environment without micromanagement.
Responsibilities :
- Research, pitch, and secure placements in curated listicles and roundup articles across relevant niches
- Submit and maintain accurate business citations across top-tier directories (Google Business, Yelp, Clutch, G2, industry-specific platforms)
- Execute digital PR campaigns including press release writing, newsjacking, and placement on authoritative media and news outlets
- Build and maintain a high-quality backlink pipeline using tools like Ahrefs, SEMrush, Pitchbox, or BuzzStream
- Conduct regular link audits to disavow toxic links and protect domain health
- Contribute to content briefs and linkable asset creation (tools, studies, infographics) to support outreach
- AIO & LLM Visibility
- Understand how AI Overviews and LLM-driven results (ChatGPT, Perplexity, etc.) are reshaping link value and citation patterns
- Build outreach strategies that target sources likely to be cited or referenced by AI systems
- Stay ahead of content formats and authority signals that improve brand mentions across AI-generated answers
- Team & Client Management
- Supervise and mentor other outreach analysts — assign tasks, review output, and ensure quality
- Conduct weekly syncs with the team and provide performance feedback to drive continuous improvement
- Serve as the primary point of contact for select clients — prepare weekly/monthly reports, explain strategy, and manage expectations
- Coordinate with content, on-page SEO, and technical teams for integrated campaign execution
- Reporting & Strategy (good to have)
- Track and report KPIs: links acquired, domain authority distribution, anchor text diversity, traffic impact, and citation growth
- Prepare clear, client-friendly reports using Google Data Studio / Looker Studio or similar tools
- Recommend process improvements, new outreach verticals, and tooling to the team lead
Requirements :
- 3–5 years of hands-on experience in link building and digital outreach (agency or in-house)
- Demonstrable expertise in listicle outreach, citation building, and digital PR — this must be something you are actively doing, not just have done in the past
- Strong familiarity with Google's core algorithm updates (Penguin, Helpful Content, SpamBrain, March 2024 Core Update, etc.) and their implications for link strategy
- Experience working in a fully remote setup with async tools (Slack, Teams, Loom, Trello/Asana)
- At least 6 months of experience managing a small team or overseeing junior team members
- Client-facing experience: ability to explain SEO concepts to non-technical stakeholders
- Proficiency with outreach and SEO tools: Ahrefs, Moz, SEMrush, Hunter.io, Pitchbox, or equivalent
- Excellent written English communication skills for pitching editors and media contacts
- Understanding of E-E-A-T signals and how they relate to link authority in today's search environment
- Awareness of AIO (AI Overviews) and how structured authority signals are used by LLMs like ChatGPT, Perplexity, and Gemini.
- Have expertise in link building for various regions, mainly Australia, USA and Newzealand
- Knowledge of multiple verticals; e.g. e-commerce, B2C, B2B
- Go-getter attitude, persistent even after facing rejection.
- Strategic and creative thinker and problem solver; ability to think outside of the box.
- The ability to consistently meet tight deadlines
- Willingness to take new initiatives
- Strong attention to detail and ability to multi-task projects and deliverables
How to apply for this opportunity
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
