Outreach Marketer - Email + WhatsApp CommunityWe are seeking a proactive and strategic Outreach Marketer to manage our email and WhatsApp marketing efforts. The ideal candidate will have experience in nurturing leads, building engaged communities, and driving conversions through targeted outreach campaigns.
Responsibilities:- Develop and execute email marketing campaigns to engage prospects and convert leads into customers.
- Build and manage WhatsApp communities, fostering relationships and driving brand engagement through personalized messaging.
- Segment email and WhatsApp audiences for personalized outreach and increased relevance.
- Create compelling email and WhatsApp copy that captures the audience's attention and aligns with our brand voice.
- Monitor and analyze campaign performance, optimizing open rates, click-through rates, and conversion rates.
- Collaborate with the content and design teams to create cohesive marketing campaigns.
- Automate outreach campaigns using email and WhatsApp marketing tools to ensure timely follow-ups.
- Stay updated with the latest email marketing trends and WhatsApp Business best practices to ensure engagement.
Requirements:- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience in email and WhatsApp marketing.
- Proven track record of executing successful outreach campaigns that engage leads and drive conversions.
- Strong copywriting skills with the ability to craft personalized, engaging messaging.
- Proficiency in email marketing tools (Mailchimp, HubSpot) and WhatsApp Business.
- Strong organizational and time management skills to manage multiple campaigns simultaneously.
- Analytical mindset with experience tracking metrics and optimizing campaigns.
