About White Tiger Connections
White Tiger Connections is a US-based professional services firm supporting accounting and wealth leaders. We provide M&A, recruiting, and consulting services in a fast-moving, relationship-driven environment.
We believe great outcomes come from great people—and that culture, clarity, and work-life balance matter. We operate as a remote-first organization with a collaborative, supportive team environment, including an established marketing team. We value curiosity, accountability, and people who take pride in doing thoughtful, high-quality work.
About the Role
The Outbound Marketing Associate supports White Tiger's outbound marketing efforts across email, LinkedIn, and creative engagement channels. This role is ideal for an early-career professional who is detail-oriented, eager to learn, and excited about modern outbound strategies powered by AI.
You will work closely with marketing, recruiting, and project management teams to execute campaigns, refine messaging, and maintain high standards across all outbound communications. The role is designed for someone who wants to learn quickly, take ownership of their work, and operate in a clear, well-structured environment. It's also a growth-oriented role with a meaningful growth trajectory for someone who performs well.
Responsibilities
- Execute outbound messaging campaigns across email and other engagement channels
- Build, launch, and manage cold email campaigns using Instantly or similar platforms
- Monitor campaign performance metrics and use those insights to analyze and optimize future campaigns
- Conduct A/B testing on subject lines, messaging, and sequences to improve performance
- Maintain and organize prospect lists, ensuring data accuracy and proper segmentation
- Manage inbox responses, flag leads, and route replies appropriately
- Ensure email domains and sending accounts remain in good standing through proper warm-up and hygiene practices
- Support LinkedIn outreach efforts through Dripify, including managing connection requests, message sequences, and follow-ups in alignment with campaign goals
- Maintain a professional and credible LinkedIn presence that reflects White Tiger's brand through postings and engagement with ideal customer profiles (ICPs)
- Build, launch, and monitor sponsored message campaigns through LinkedIn
- Use AI tools to generate, refine, and quality-check written communications in English
- Review and improve outbound copy for clarity, tone, and professionalism
- Coordinate cross-functionally with recruiting teams on shared initiatives
- Utilize Zoho Projects to manage tasks, track deadlines, and communicate with the team
- Contribute ideas for creative outreach and engagement strategies as you grow in the role
Qualifications
- College degree required
- Minimum of 1 year of experience in a professional environment (internship or full-time); B2B or outbound marketing experience preferred
- Fluent in written and spoken English
- Hands-on experience with Instantly or another cold email platform (e.g., Lemlist, Smartlead, Apollo) preferred
- Familiarity with email deliverability best practices, domain warm-up, and inbox management
- Comfortable managing LinkedIn outreach and maintaining an active, professional LinkedIn presence
- Demonstrated experience using AI tools for English-language quality assurance
- Strong interest in marketing, communications, and outbound-driven growth strategies
- Detail-oriented, reliable, and eager to learn in a fast-paced environment
- Comfortable working remotely with distributed teams
- Familiarity with CRM or project management tools (Zoho preferred)
Compensation & Work Schedule
- Compensation: $7.50/hour
- Weekly Commitment: 30–45 hours per week, depending on workload
- Working Hours: Availability to work between 7:30 am – 4:30 pm EST, with flexibility for personal needs
