We are looking for a highly analytical and data-driven Organic SEO & Analytics Specialist to drive organic growth, improve search visibility, and optimize website performance for a fast-growing D2C brand.
Key Responsibilities
- Develop and execute organic SEO strategies to drive high-intent traffic and revenue growth
- Optimize Shopify storefronts, including product pages, collection pages, metadata, URL structures, images, and technical SEO elements
- Conduct comprehensive keyword research and identify high-value search opportunities
- Perform technical SEO audits covering site speed, mobile usability, crawlability, indexing, and schema markup
- Lead link-building, digital PR, and authority-building initiatives
- Collaborate with content and marketing teams to create SEO-driven content strategies
- Optimize content for AI-powered search experiences, including ChatGPT Search, Perplexity, Gemini, Claude, and Google AI Overviews
- Manage and troubleshoot Google Analytics 4 (GA4), Google Search Console (GSC), and Google Tag Manager (GTM)
- Build dashboards and reports using Looker Studio and other analytics tools
- Analyze customer journeys, identify conversion bottlenecks, and recommend data-backed improvements
- Monitor SEO trends, algorithm updates, and competitor performance
Requirements
- 2–3 years of proven SEO and Web Analytics experience in a D2C or E-commerce environment
- Strong hands-on experience with Ahrefs, SEMrush, Screaming Frog, Ubersuggest, or similar SEO tools
- Expertise in Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager
- Experience working with Shopify and understanding its technical SEO ecosystem
- Strong analytical and problem-solving skills with a growth-oriented mindset
Skills: seo,web analytics,semrush
