Operations Manager

1. Campaign Strategy and Execution (On-Ground BTL Focus):

● Campaign Management: Lead the planning, execution, and management of various localized BTL

campaigns, including but not limited to:

○ Lift Branding

○ Gate Branding

○ Flea Market participation

○ Canopy Activities

○ Door-to-Door Sampling

○ Targeted WhatsApp Campaigns within RWA/Societies networks.

● Team Leadership: Manage, mentor, and guide a small team of 4-5 Business Executives to ensure

flawless campaign deployment and adherence to operational standards.

● Permissions and Negotiation: Proactively secure necessary permissions for executing activities within

societies/RWAs, utilizing strong negotiation and convincing skills to establish favorable terms.

● Vendor Network Management: Create and maintain a robust, reliable network of local vendors (logistics, printing, manpower, etc.) to support smooth campaign operations and manage vendor

relationships effectively.

1. Operational Excellence and Time Management:

● Logistics & Planning: Demonstrate sharp time management, on-field management, and strategic

logistical planning skills to ensure all campaigns are executed precisely and strictly adhere to established

deadlines.

● Vigilance and Communication: Maintain extreme vigilance on all communication channels (emails,

WhatsApp) to ensure rapid response and timely dissemination of critical information.

● Reporting & Analysis: Utilize strong Excel skills to create detailed campaign performance dashboards,

tracking key metrics, expenditure, and effectiveness for leadership review.

Required Qualifications and Experience

● years of experience in Business Development, Field Marketing, BTL Campaign Management, or related

sales operations.

● Proven experience managing small field teams and delivering measurable results in localized campaigns.

● Mandatory residency within the designated city.

● Fluency in the local regional language is mandatory.

● High proficiency in Microsoft Excel for data analysis and dashboard creation.

● Demonstrated negotiation and conflict resolution skills.