Responsibilities:
Market Research & Analysis
- Design and execute primary research initiatives including customer interviews, surveys, focus groups, usability studies, and expert interviews.
- Conduct secondary research such as market sizing (TAM/SAM/SOM), industry trend analysis, competitor benchmarking, pricing analysis, and regulatory landscape reviews.
- Develop structured research plans aligned with product hypotheses and strategic priorities.
- Validate problem statements, value propositions, and target customer segments using evidence-based research.
Business Case Development
- Support the Product Manager in building data-driven business cases for new products, features, or market expansion initiatives.
- Develop financial models including revenue projections, cost assumptions, break-even analysis, and ROI assessments.
- Identify key risks, assumptions, and sensitivity scenarios within business cases.
- Translate research insights into actionable strategic recommendations.
Data Synthesis & Insights
- Analyze qualitative and quantitative datasets using structured analytical frameworks.
- Convert complex findings into clear narratives, executive summaries, and insight-driven recommendations.
- Create dashboards and presentations for leadership review using tools such as Tableau and SQL-based reporting.
- Ensure research outputs are aligned with product goals and support decision-making.
Stakeholder Collaboration
- Partner closely with Product Managers, Product Technical Architects, and Product Owners.
- Present research findings and strategic recommendations to cross-functional stakeholders and senior leadership.
- Act as a strategic thought partner in shaping product roadmap priorities.
Process & Governance
- Establish repeatable research methodologies and best practices across the product organization.
- Ensure high standards of research quality, rigor, and documentation.
- Manage and coordinate with external research vendors where required.
