Job Title
Online Revenue Planner
Role Summary
The Online Revenue Planner is responsible for driving digital revenue growth through data-driven planning, forecasting, and optimization of online monetization channels. The role partners closely with marketing, sales, product, and finance teams to maximize revenue performance across digital platforms.
Key Responsibilities
Revenue Planning & Forecasting
- Develop short-term and long-term online revenue forecasts
- Build revenue models based on traffic, conversion, pricing, and yield assumptions
- Track actuals vs. plan and identify gaps, risks, and opportunities
Performance Analysis & Optimization
- Monitor daily/weekly/monthly revenue performance across digital channels
- Analyse KPIs such as traffic, conversion rate, ARPU, yield, CAC, and LTV
- Recommend actions to improve monetization efficiency and ROI
Channel & Monetization Strategy
- Support revenue planning for channels such as paid media, organic, affiliates, partnerships, and direct sales
- Optimize pricing, promotions, inventory, and campaign mix
- Collaborate with product and marketing teams on monetization initiatives
Stakeholder Collaboration
- Work with Sales, Marketing, Product, Finance, and Data teams to align revenue goals
- Prepare revenue reports and dashboards for leadership
- Support quarterly and annual business planning cycles
Market & Trend Insights
- Track industry trends, competitor performance, and market benchmarks
- Identify new revenue opportunities and growth levers
Key Skills & Qualifications
Required
- Bachelor's degree in Business, Finance, Economics, Marketing, or related field
- 26+ years of experience in revenue planning, digital analytics, or commercial roles
- Strong analytical and financial modelling skills
- Advanced Excel / Google Sheets proficiency
- Experience with analytics tools (GA, Adobe, BI tools, SQL preferred)
Preferred
- Experience in e-commerce, digital media, SaaS, or online marketplaces
- Knowledge of digital marketing metrics and attribution models
- Familiarity with forecasting tools and dashboards
Key KPIs
- Online revenue growth vs. plan
- Forecast accuracy
- Conversion rate and yield improvement
- ROI on digital campaigns
- Revenue contribution by channel
Competencies
- Data-driven decision making
- Strong business acumen
- Cross-functional communication
- Attention to detail with a strategic mindset
- Ability to work in a fast-paced environment
