About Lenskart
Lenskart is India's fastest-growing eyewear brand, disrupting the industry with innovative design, digital-first strategies, and a strong omnichannel presence. We are a global eyewear tech company committed to helping people see better through a relentless focus on customer experience and operational excellence.
Role Overview: Own the Global P&L
We are seeking a high-impact Global Online Business Leader to own and aggressively drive the Online P&L for India and our global footprint.
This strategic role demands a leader who can deliver high-velocity growth through a holistic strategy encompassing:
- Performance Marketing Excellence
- Marketplace & Quick Commerce Expansion
- A Category-Led, Consumer-Backward mindset
The leader will oversee regional online teams, ensuring a cohesive, compelling, and globally consistent online presence across all markets.
Key Responsibilities
1. Strategic P&L & Business Roadmap
- Ownership: Own the end-to-end Online P&L for all channels and geographies.
- Strategy: Define and execute a holistic online growth roadmap by rigorously working backward from consumer needs to build innovative, category-leading solutions.
- Channel Integration: Integrate marketplace and quick commerce strategies into the overall business plan to capture new growth opportunities and customer segments effectively.
2. Performance Marketing & Channel Leadership
- Acquisition & Retention: Drive aggressive customer acquisition, retention, and reactivation strategies across all digital channels (Meta, Google, Affiliates, Programmatic, etc.).
- ROI Optimization: Lead internal performance marketing teams and agency partners to ensure high ROI campaigns and optimize media spends based on LTV and sophisticated audience cohorts.
- E-commerce Scale: Develop and scale strategies for key marketplace and quick commerce platforms, managing relationships and optimizing presence to maximize sales velocity.
3. Team & Global Oversight
- Leadership: Lead regional online channel teams, providing strategic direction and operational support to drive localized revenue targets.
- Consistency: Ensure market-specific growth is accelerated while maintaining global brand, operational, and tech consistency.
4. Digital Product & UX Optimization
- Experience: Collaborate closely with product and tech teams to create a best-in-class online experience across Lenskart's digital assets (web/app).
- Conversion: Drive continuous experimentation and A/B testing to dramatically improve conversion rates, engagement, and retention metrics.
5. Analytics & Growth Operations
- Data-Driven Decisions: Monitor key performance dashboards and funnel metrics daily/weekly to inform rapid, data-driven decisions.
- Forecasting: Lead growth forecasting, sophisticated customer segmentation, and hyper-targeted audience strategies to power scalable marketing efforts.
6. Cross-functional Collaboration
- Unification: Work closely with supply chain, category, CX, merchandising, and creative teams to ensure a unified customer journey and seamless operational execution across all online touchpoints.
Job requirements
- P&L Responsibility: A proven history of managing the complete income and expense statement for a large-scale digital business, with a focus on sustainable profit and aggressive revenue growth.
- Product-Driven Customer Experience: The ability to lead technical teams to build digital features that simplify complex buying decisions, such as virtual fitting tools and seamless try-on experiences.
- Strategic Marketing Oversight: Expertise in managing large advertising budgets across search engines and social media, ensuring the cost to acquire a customer is balanced against their long-term value.
- Multichannel Distribution: Practical experience scaling sales through company-owned websites, mobile applications, third-party marketplaces, and rapid-delivery platforms.
- Customer Experience focus: The skill to analyze complex customer data to identify friction points in the digital journey and implement rapid improvements to drive customer experience online.
- Cross-Functional Leadership: A track record of aligning diverse departmentsincluding supply chain, creative design, and engineeringto ensure a consistent customer experience across different global regions.
