Online Marketing Analyst

Key Responsibilities:

SEO Strategy Development:

• Develop and execute data-driven SEO strategies aligned with business goals to boost organic traffic and search engine rankings.

Keyword Research:

• Perform in-depth keyword research to identify high-potential keywords and integrate them into content, meta tags, headers, and URLs.

Technical SEO:

• Conduct comprehensive SEO audits to identify technical issues and implement on-site optimization strategies for improved crawlability and indexing.

Content Optimization:

• Collaborate with content creators to develop and refine SEO-friendly content that aligns with user intent and keyword targets.

Off-Page SEO:

• Lead link-building campaigns and establish external partnerships to improve domain authority and backlink profiles.

Performance Monitoring:

• Track and analyze key SEO metrics including traffic, ranking positions, bounce rates, and conversions using tools like Google Analytics and Google Search Console.

Trend & Competitor Analysis:

• Stay current with search engine algorithm updates and industry trends; analyze competitors to identify growth opportunities.

Reporting & Insights:

• Provide detailed reports and insights on SEO performance and recommend actionable strategies for continued growth.

Cross-Team Collaboration:

• Work closely with web developers, designers, and marketing teams to implement SEO best practices across digital channels.

Innovation & Learning:

• Experiment with and implement new SEO trends such as voice search, schema markup, and mobile-first indexing.