Omnichannel Retail Product Manager

About Berkowits

Berkowits Hair & Skin Clinics is one of India's most trusted names in hair and skin solutions, offering advanced clinical services and a fast-growing portfolio of retail products. Our product ecosystem spans targeted hair-care and skin-care ranges including:

Protect | Grow | Radiate | Clear | Renew | Nourish | Hair Care Essentials

We are now expanding aggressively across clinics, D2C, marketplaces, and quick-commerce channels and are looking for a high-ownership professional to lead this journey.

About The Role

The Omnichannel Retail Product Manager will lead the development, lifecycle management, and multi-channel retail growth of Berkowits & Workowitz product portfolio.

You will work across product development, clinic retail, e-commerce, marketplaces, and P&L making this one of the most impactful roles in the organisation.

Key Responsibilities

• Product Development & Roadmap Ownership
• Manage the complete lifecycle of all SKUs concept formulation packaging launch performance tracking.
• Work closely with dermatologists, trichologists, and vendors to create differentiated hair & skin products across Berkowits ranges.
• Ensure compliance, testing, certifications, and regulatory documentation.
• Maintain a structured product roadmap with clear timelines for new launches and upgrades.
• Vendor & Manufacturing Management
• Source, negotiate, and manage external manufacturers, formulators, packaging partners, and suppliers.
• Ensure quality standards, cost efficiency, and timely batch production.
• Oversee artwork development, packaging design, and brand consistency for all SKUs.
• Drive operational efficiencies across manufacturing and sourcing workflows.
• Inventory, Supply Chain & Replenishment
• Forecast demand across clinics, warehouses, marketplaces, and D2C channels.
• Build strong reorder mechanisms to prevent stockouts and overstock.
• Coordinate with procurement, warehouse, and logistics teams for timely replenishment.
• Monitor batch ageing, inventory health, and inter-channel stock allocation.
• Clinic Retail (T2C) Growth Major Focus Area
• Drive product sales through 48+ Berkowits clinics across India.
• Build and execute training modules for consultants, doctors, and clinic teams.
• Implement in-clinic promotions, sampling programs, bundling, and visibility tools.
• Track SKU-wise clinic performance and take data-backed commercial decisions.
• D2C & Website Commerce
• Own revenue, conversions, and performance of Workowitz products on berkowits.in / Workowitz platforms.
• Improve website funnel metrics through pricing, content optimisation, review generation, UGC, and A/B testing.
• Build seasonal, thematic, and treatment-based product campaigns.
• Collaborate with marketing and design teams to enhance the D2C ecosystem.
• Marketplaces: Amazon, Nykaa, Flipkart
• Drive growth on all major marketplaces.
• Manage listings, A+ content, ratings, reviews, catalogue hygiene, and visibility.
• Lead promotions, ad budgets, brand events, and marketplace-led growth programs.
• Optimise pricing, margins, contribution, and operational metrics.
• Quick Commerce (Blinkit, Zepto, Swiggy Instamart)
• Drive placement and visibility of Workowitz products across q-commerce platforms.
• Manage assortment, pricing, replenishment, and rapid experimentation cycles.
• Use real-time sales data to improve performance and category relevance.
• Consumer Insights & Competition Benchmarking
• Track customer feedback, reviews, and channel-wise sentiment.
• Monitor competitor launches, claims, positioning, pricing, and innovation trends.
• Identify gaps and opportunities across hair-care and skin-care portfolios.
• P&L Ownership
• Own SKU-level profitability, pricing architecture, and margin management.
• Analyse COGS, contribution margins, promotions, and marketing efficiency.
• Build quarterly growth plans and the new product pipeline.
  
  

Experience

Who Should Apply

• 37 years in D2C, FMCG, Beauty/Personal Care, Wellness, or Marketplace Category Management.
• Experience in product development, vendor management, or marketplace growth strongly preferred.
  
  

Skills

• Strong understanding of retail + D2C + marketplace ecosystems.
• Excellent analytical abilities: forecasting, sales analysis, Excel/Google Sheets.
• Creative approach to product development and brand positioning.
• Strong communication, presentation & vendor negotiation skills.
• Ability to hustle, experiment fast, and collaborate cross-functionally.
  
  

Personality DNA

• High ownership and bias for action.
• Entrepreneurial, proactive, and excited about building & scaling products.
• Thrives in fast-paced, high-growth environments with ambiguity.
• Passion for beauty, hair-care, and wellness categories.
  
  

What This Role Offers

• Opportunity to build one of India's strongest clinic + D2C beauty brands.
• Chance to lead product strategy for a portfolio with national reach.
• High autonomy, rapid growth, and direct P&L impact.
• Work directly with the leadership team at Berkowits.