Offline Marketing Executive

Job Title: Offline Marketing Executive / Medical Representative (MR)

Industry: Healthcare / Eye Care

Location: Paschim Vihar

Department: Marketing / Business Development

Reporting To: Marketing Manager / Business Head

Job Summary

The Offline Marketing Executive / Medical Representative will be responsible for promoting the

hospital's eye care services through field marketing, building relationships with doctors and clinics,

and generating patient referrals. The role focuses on increasing the hospital's presence in the local

market through outreach activities and partnerships.

Key Responsibilities

Conduct field visits to clinics, optometrists, hospitals, and healthcare providers to build

referral networks.

Promote the hospital's eye care services, treatments, and surgical procedures.

Develop strong relationships with doctors, optical shops, and healthcare professionals.

Identify opportunities to organize eye screening camps in corporates, schools, and

communities.

Distribute promotional materials and create awareness about hospital services.

Coordinate with internal teams to ensure successful execution of health camps and outreach

programs.

Maintain records of daily visits, referrals, and marketing activities.

Achieve monthly and quarterly referral targets.

Monitor competitor activities and provide market insights to the marketing team.

Required Skills

Strong relationship-building and communication skills

Ability to conduct field marketing and networking activities

Basic understanding of healthcare services and eye treatments

Self-motivated with the ability to meet targets

Qualifications

• Bachelor's degree in Marketing, Business Administration, Life Sciences, or related field

experience

• 1–4 years of experience as a Medical Representative, marketing executive, or healthcare field

sales

• Experience in pharmaceutical, hospital, or diagnostic centre marketing preferred

Key Performance Indicators (KPIs)

• Number of doctor visits and partnerships developed
• Patient referrals generated
• Health camps and outreach programs conducted
• Achievement of marketing and referral targets

Interested candidates can even drop their resumes on [Confidential Information]/9718011146