Off-page SEO Specialist

QRTIGER QR Code generator

Bengaluru, India

3-5 Years

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Posted 14 hours ago
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Job Description

Your Mission

As the SEO Specialist (Off-Page), your mission is to strengthen QRTIGER's organic search performance by building high-quality backlinks, improving domain authority, and supporting sustainable growth in search visibility and organic traffic.

You will be responsible for executing and improving off-page SEO strategies that help increase search engine rankings and expand the company's digital presence. This role requires a strong understanding of link-building best practices, backlink quality standards, SEO tools, and search engine guidelines, as well as the ability to identify valuable opportunities that contribute to long-term SEO performance.

You will work closely with content and other relevant teams to align link-building activities with broader SEO and content objectives, while continuously adapting strategies based on algorithm changes, industry developments, and business priorities.

Key Responsibilities

1. Off-Page SEO & Link-Building Strategy

Execute off-page SEO strategies that improve domain authority, keyword rankings, and organic traffic performance.
Develop and implement link-building initiatives aligned with the company's overall SEO goals.
Identify backlink opportunities that are relevant, high-quality, and beneficial to long-term search visibility.
Ensure all link-building efforts follow search engine guidelines and industry best practices.
Continuously improve off-page SEO methods based on performance data and market opportunities.

2. Backlink Outreach & Relationship Building

Reach out to website owners, publishers, bloggers, and other relevant contacts to secure backlink opportunities.
Build and maintain professional relationships with external websites and content partners.
Prepare clear, relevant, and effective outreach messages to support backlink acquisition efforts.
Identify suitable websites for collaboration based on authority, relevance, and SEO value.
Maintain organized outreach records, responses, and follow-up activities.

3. Guest Posting & Content-Based Link Acquisition

Identify guest posting opportunities within relevant industries and websites.
Coordinate the creation and submission of guest posts that support backlink acquisition goals.
Work with the Content team and other stakeholders to ensure content used for link building is high-quality, relevant, and aligned with brand standards.
Help develop content ideas that are naturally link-worthy and support off-page SEO objectives.
Ensure all guest posting and content collaboration activities contribute to strong and relevant backlink growth.

4. Broken Link Building & Opportunity Research

Identify broken link opportunities on external websites and propose suitable replacement links to QRTIGER pages or content.
Research backlink gaps, competitor link profiles, and untapped opportunities for off-page growth.
Evaluate link prospects based on relevance, authority, traffic potential, and quality.
Use research findings to improve targeting and increase the effectiveness of link-building campaigns.
Continuously look for new and creative ways to generate strong backlink opportunities.

5. Directory Submissions & External Listings

Submit the company's website to relevant and credible online directories, listings, and citation sources where appropriate.
Ensure all submissions are accurate, consistent, and aligned with SEO best practices.
Monitor the quality and value of directory-based backlinks and external listings.
Avoid low-quality or harmful submission practices that may negatively affect SEO performance.

6. SEO Tools, Monitoring & Performance Tracking

Use SEO tools such as Google Analytics, Ahrefs, SEMrush, and other relevant platforms to monitor backlink growth and off-page SEO performance.
Track backlink quality, referring domains, authority metrics, and other relevant SEO indicators.
Analyze the impact of off-page SEO efforts on rankings, traffic, and search visibility.
Prepare reports and insights on backlink performance, opportunities, and areas for improvement.
Use performance data to refine strategies and improve outcomes over time.

7. Cross-Functional Collaboration

Work closely with the Content team and other relevant departments to align link-building strategies with broader SEO and content goals.
Coordinate on campaigns, content initiatives, and outreach efforts that support off-page growth.
Ensure backlink initiatives support the company's business objectives and digital marketing priorities.
Contribute insights and recommendations that strengthen collaboration across teams.

8. Continuous Improvement & SEO Best Practices

Stay updated on the latest trends, algorithm updates, and best practices in off-page SEO and link building.
Adapt strategies based on changes in search engine algorithms, competitor activity, and industry developments.
Identify risks, opportunities, and areas for process improvement within current off-page SEO practices.
Support the continuous improvement of workflows, tracking systems, and execution standards related to backlink acquisition.
Remain flexible as responsibilities evolve based on business and organizational needs.

What You'll Bring

At least 3 years of experience in SEO, with strong focus on off-page SEO, link building, or related work.
Strong understanding of SEO principles, especially backlink acquisition, off-page optimization, and search engine guidelines.
Proven ability to identify and secure high-quality backlink opportunities.
Strong research and analytical skills with the ability to assess link quality and SEO value.
Proficiency in SEO tools such as Google Analytics, Ahrefs, SEMrush, and similar platforms.
Up-to-date knowledge of Google algorithm updates and their impact on SEO performance.
Excellent communication and outreach skills for engaging with website owners, bloggers, publishers, and partners.
Ability to work collaboratively with cross-functional teams and align execution with business goals.
Strong organizational skills and ability to manage multiple outreach and link-building initiatives at the same time.
Attention to detail, strategic thinking, and a strong sense of quality in backlink-building efforts.

What You'll Get

Competitive salary and opportunities for professional growth.
Remote work.
Regular feedback meetings.
Supportive team culture with short decision-making processes.
Join an international team passionate about their work.
Generous leave benefits to ensure work-life balance
Recognition programs to reward your service and contributions.

We Believe In

Respect: We value and appreciate diverse perspectives.
Kindness: We prioritize empathy and compassion in all interactions.
Optimism: We maintain a positive outlook and embrace challenges as opportunities for growth.
Aspiration: We aspire to make a positive impact and drive meaningful change.
Performance: We strive for excellence and deliver results with integrity.

Who We Are

QR TIGER is the most advanced yet most affordable online QR code generator for businesses of all sizes. Our software enhances products and services with a digital dimension, offering a customizable and user-friendly platform. We serve thousands of businesses worldwide, including Hilton, Lululemon, Universal, and TikTok, helping them launch successful QR-powered campaigns and processes.

Our Mission: To remain the world's most advanced online QR code generator, delivering affordable, effective, and complete solutions for businesses.

Our Vision: To continuously expand our QR-powered ecosystem, enabling digital transformation across industries.

We believe in

Respect – Valuing diverse perspectives.

Kindness – Fostering a culture of empathy and collaboration.

Aspiration – Striving for meaningful impact.

Performance – Delivering excellence with integrity.

Interested in joining our team

Send your CV to [Confidential Information] with the subject line: Job Application_Off-page SEO Specialist

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