Role: Nutrition Content Creator & Strategist
Job Type: Full Time
Location: Mohali/Gurgaon
About Noguilt:
Noguilt is a multi-brand wellness group dedicated to transforming lives through personalized diet, fitness, and lifestyle programs. Alongside its core services, the company operates a growing nutraceutical portfolio offering health-focused products such as teas, chocolates, proteins, GLP-1 capsules, and is expanding into injectable solutions. Backed by a team of qualified doctors , nutritionists, fitness experts, and behavioral coaches, Noguilt combines science-driven approaches with technology and empathetic support to deliver sustainable outcomes.
About the Role:
We're looking for a Nutrition Content Creator & Strategist who can turn everyday or even complex health, wellness, and nutrition topics into engaging, entertaining, and scroll-stopping content.
This role blends nutrition expertise with content creativity. You'll be responsible for creating relatable, informative, and culturally relevant content that simplifies health and diet concepts through storytelling, trends, humor, and strong on-camera communication across formats like Reels, ads, and social media posts. We're specifically looking for someone who has a solid understanding of nutrition, dietetics, or wellness, combined with strong content creation skills and a confident camera presence that helps build audience trust and engagement.
Specifically, this role will involve:
- Creating engaging, witty, and original content for social media platforms.
- Turning nutrition, wellness, and lifestyle topics into fun, relatable, and educational narratives.
- Simplifying diet, health, and wellness concepts into easy-to-understand, highly engaging content.
- Conceptualizing and appearing in short-form video content (Reels, ads, educational videos, social snippets).
- Planning and scheduling content strategically for maximum reach and engagement.
- Using relevant trends, hashtags, hooks, and audio formats to increase visibility and performance.
- Staying updated with social media trends, memes, and digital culture.
- Collaborating with internal teams for content approvals, execution, and brand alignment.
- Driving audience engagement through storytelling, relatability, humor, and authentic communication.
- Monitoring content performance and optimizing strategies based on insights.
An Ideal Candidate Will Have:
- 1–2 years of experience in D2C brands, preferably within health, wellness, nutrition, fitness, or lifestyle sectors.
- Strong understanding of nutrition, dietetics, wellness, or healthy lifestyle practices.
- Excellent content writing and storytelling skills with a natural, relatable tone.
- Strong on-camera confidence and the ability to communicate wellness concepts in an engaging, audience-friendly way.
- A polished, presentable, and professional personality suited for creator-led content.
- Strong creative instincts with a natural sense of humor and relatability.
- Deep understanding of memes, trends, and social media timing.
- Ability to create content that instantly grabs attention and encourages engagement.
- A viral mindset — someone who instinctively understands what content is likely to perform online.
- Strong observational skills and audience empathy in content creation.
Qualifications:
- Bachelor's degree in Nutrition, Dietetics, Marketing, Communications, Journalism, or a related field (preferred).
- Portfolio showcasing engaging, educational, creator-led, or viral content will be highly preferred.
- Prior experience creating nutrition, wellness, fitness, or health-related content is a strong plus.
- Experience in personal branding, creator-led content, or appearing in videos is an added advantage.
