Night shift - Business Development Representative (BDR) Assistly

Key Responsibilities

• Research and identify target accounts and key decision-makers across the U.S. senior-care market.
• Execute multi-channel outbound campaigns using phone, personalized email, LinkedIn, and other prospecting channels.
• Create and manage email sequences and targeted outreach campaigns.
• Conduct outbound calls to introduce Assistly, understand initial interest, and engage prospects.
• Write compelling, personalized outreach messages tailored to different buyer personas.
• Follow up consistently and nurture prospects across multiple touchpoints.
• Qualify initial interest and schedule qualified product demos for the Account Executive.
• Re-engage older leads and prospects who have previously shown interest.
• Maintain accurate prospecting activity, campaign results, follow-ups, and opportunities in the CRM.
• Track outreach performance and continuously improve messaging, campaigns, and conversion rates.
• Meet weekly and monthly targets for prospecting activity, engagement, qualified demos, and pipeline generation.

What We're Looking For

• 2–4 years of experience in B2B business development, SDR/BDR, outbound sales, or demand generation.
• Experience in a B2B SaaS or technology company strongly preferred.
• Excellent spoken and written English communication skills.
• Strong cold calling, email outreach, campaign execution, and LinkedIn prospecting skills.
• Ability to write effective prospecting emails and personalized sales messaging.
• Experience with CRM, sales engagement, and prospecting tools such as HubSpot, Salesforce, Apollo, ZoomInfo, LinkedIn Sales Navigator, or similar.
• Proactive, persistent, organized, and comfortable being measured against results.
• Experience targeting U.S. customers is strongly preferred.
• Senior living, assisted living, home care, healthcare, or HealthTech experience is a plus.
• Must be comfortable working U.S. business hours/night shift from Hyderabad.