National Sales Manager - Modern Trade

We are seeking a highly motivated and experienced National Sales Manager Modern Trade to lead and manage the modern trade channel across India. The ideal candidate will be responsible for driving revenue, expanding key account relationships, leading a high-performing sales team, and executing national-level strategies with top modern trade chains.

Key Responsibilities:

• Develop and execute the modern trade sales strategy to achieve national sales and distribution objectives.
• Manage and expand relationships with key accounts such as Big Bazaar, Reliance Retail, D-Mart, Spencer's, More, Metro, Amazon Fresh, etc.
• Drive listing, visibility, and promotion planning with modern trade partners.
• Negotiate annual contracts, trade terms, and joint business plans with major retail chains.
• Lead, guide, and monitor a team of regional modern trade managers/executives to ensure execution excellence at the store level.
• Track and analyze channel sales performance, ROI on trade promotions, and stock hygiene (returns, ageing).
• Coordinate with marketing, supply chain, finance, and operations for cross-functional support and smooth execution.
• Plan and oversee in-store activations, seasonal campaigns, and new product launches in the modern trade channel.
• Monitor competition activities, market trends, and share insights for decision-making.
• Ensure timely collections and adherence to credit policies.
• Regularly review channel performance through KPIs and deliver periodic reports to senior management