Job Title: National Sales Manager Generics
Location: PAN India (Extensive Travel Required)
Experience Required: 1520 Years (Minimum 34 years as NSM/ZSM in Generics)
Age Range: 3545 Years
Education: B. Pharma / Science Graduate
Job Summary:
We are seeking a dynamic and result-driven National Sales Manager (NSM) with proven
experience in the Generic Pharmaceutical Segment. The ideal candidate must possess
strong leadership capabilities, hands-on knowledge of Generic Distribution (especially DTS
Direct to Stockist), and be adept at driving large-scale sales performance. You will be
responsible for managing a division with turnover of 50 Crores and ensuring sustainable
growth across geographies.
Key Responsibilities:
- Sales & Business Objectives:
- Achieve national sales targets and business objectives.
- Drive both top-line and bottom-line growth with a focus on profitability.
- Ensure uniform sales contribution across product categories and therapy segments.
- Plan and ensure YOY growth territory-wise, area-wise, state-wise, and product-
- wise.
Performance Management & Strategy:
- Regularly monitor Field Force performance; implement corrective and disciplinary actions as necessary.
- Conduct quarterly performance reviews and develop actionable plans for improvement.
- Monitor and ensure compliance with Business Hygiene Parameters: goods return, expiry management, and payment collections.
- Inventory & Distribution Oversight:
- Monitor CFA-wise inventory; ensure optimal indenting based on sales forecasting.
- Implement liquidation strategies for non-moving/slow-moving products.
- Collaborate with distribution partners and maintain strong relationships with key stockists.
Field Supervision & Compliance:
- Minimum of 1520 days/month of joint fieldwork with ZSMs/RSMs/ASMs to evaluate ground-level operations.
- Review daily field reporting, tour plans, and expense tracking for timely and accurate compliance.
- Ensure 100% adherence to field KPIs call averages, CFA/stockist visits, and territory coverage.
Promotions & Marketing Alignment:
- Supervise execution of promotional strategies, schemes, SOPs, and tactical
- campaigns.
- Provide feedback to PMT and HODs regarding product performance and market
- receptiveness.
Team Building & Development:
- Identify talent gaps and provide strategic direction and mentorship to underperforming territories.
- Drive continuous learning through team-building activities, training, and motivational programs.
- Issue Resolution & Market Intelligence:
- Proactively identify and resolve state-wise issues through practical, ground-level solutions.
- Gather real-time market intelligence and customer feedback to drive product and promotional strategies.
Desired Profile:
Experience: Minimum 1520 years in pharma sales; at least 34 years as NSM/ZSM
in Generic segment.
Sales Management: Proven success in handling a 50+ Crore division.
Industry Knowledge: Strong command of Generic Pharma Market, Distribution
Models, especially DTS.
Travel: Willingness to travel extensively across zones.
Skills:
o Exceptional communication & leadership skills
o Strong analytical & problem-solving abilities
o Strategic thinking with operational execution
o Relationship management with stockists, CFAs & field teams
