Company is one of India's fastest growing design brands. Known and loved for its adorably well designed products, they are looking for a National Retail Manager to lead the development, implementation, and review of business strategy to maximise the retail profit by driving sales and controlling costs at national level. The incumbent will be responsible to define sales & retail operations strategy, developing and executing the sales team's operational plan, defining and tracking sales targets, overseeing sales budgets and expenditure, honing sales & retail operations processes; while building motivated and high performing retail sales and operations teams.
Key Areas of Responsibility
- Sales & Business Management
- To achieve sales targets and budgeted growth, own the P/L for the retail business in terms of EBIDTA, SSSG and other key financial parameters.
- Responsible to create the Retail Sales & Operations strategy, keeping in mind business priorities.
- Responsible for retail analytics, developing and tracking key metrics, ensure financial/non-financial reporting for the entire Retail business.
- Generates ideas about future retail activities; maintains up to date knowledge of the market place, competitors and trends
- Operations
- Translates the strategic goals into retail operational plans to achieve the required targeted growth in sales and profit;
- Interact with retail store teams and customers to understand and identify business critical issues in order to ensure the alignment of tactics and strategies;
- Maintains and constantly develops innovative and cost effective stock merchandising; monitors stock weekly as per strategic plan to achieve bottom line sales budget against monthly targets
- Takes decisions on matters relating to the day to day retail operation including the strategic planning of resources, monitoring retail KPIs, stock and merchandise levels, minimising shrinkage levels, ensuring great visual merchandising among others.
- To lead and develop customer focused teams, with a focus on exceeding customer expectations.
- Business Development & Projects
- Drive retail network expansion through identification and evaluation of new store opportunities across Tier 1, Tier 2 and emerging markets.
- Develop and execute the annual store expansion strategy in alignment with business growth objectives.
- Conduct market mapping, catchment analysis, competitor benchmarking, and location feasibility studies to identify high-potential retail destinations.
- Build and maintain strong relationships with mall developers, landlords, high street property consultants, and franchise partners.
- Lead commercial negotiations for lease agreements, rental renewals, revenue-share arrangements, and other occupancy-related contracts.
- Evaluate store performance and recommend store relocations, expansions, refurbishments, or closures based on commercial viability.
- Oversee the planning and execution of new store openings, relocations, and refurbishment projects through the Projects team.
- Monitor project timelines, budgets, and store readiness milestones to ensure successful delivery of all retail expansion initiatives.
- Brand
- Understand and analyse how the brand is positioned in the market and crystalize targeted consumers insights
- Work with Marketing team on promotions, and marketing initiatives
- Maintain strong customer focus through customer feedback, mystery audits etc, and sharing these inputs to other teams like product, VM, marketing etc
- People
- Takes a lead role in building a strong sales management culture with the operations team; spends time coaching Regional & City Managers, identifying skills and opportunities for development
- Works with the HR to ensure people management issues are satisfactorily resolved and relevant HR policies and procedures are adhered to.
- Proactively manages and reviews the performance and progress of Regional Managers and their regions, sets objectives and targets; works with Training team to develop individual training plans for the team
- Recruits, trains and develops staff ensuring adherence to company's HR systems and procedures
Desired Experience And Skills
Education: MBA / PG in Retail Management
Years of Experience: 7-10 years
Experience
- Strong Sales and Operations experience within the retail sector. Experience managing EBOs and counters are required. Experience working with premium brands will be desirable.
- Must be able to demonstrate the ability to contribute and successfully deliver against a business strategy.
- Experienced in managing relationships across all levels and managing a diverse (in terms of skill base and experience) team of people.
- Must possess a track record of increasing and sustaining sales growth and profitability even in challenging market conditions.
- Must demonstrate a proven ability to motivate, coach and develop people.
Key Skills Sought
- Highly analytical with a deep understanding of key metrics.
- Commercially sound with a good understanding of P/L and the influence of operating factors
- Solution orientated, decisive by nature, result-oriented
- Excellent communication skills – verbal, written to include report writing and group presentations
- Influencing and negotiation skills
- Well-developed interpersonal skills
- Excellent organisation skills, able to prioritise
- A collaborative team player – concerned with the team success as well as individual performance
- Visible Leadership skills – can motivate others to achieve
Personal Attributes
- Self-starter – high energy levels
- Positive and Enthusiastic
- Resourceful
- Strong professionally – credible with integrity
- Good Listener – will challenge constructively and respond well to feedback
Other
- Mobility – the job entails frequent and extensive travel
- Excellent MS Office skills, specifically should have very good numerical ability.
Skills: operations,retail,sales & business managment,sis,ebo
