National Key Account Manager – Modern Trade

Drive end-to-end business relationships with key accounts across Food, Beauty, and Personal Care categories.

Manage sell-in, sell-out, and in-store visibility across modern trade retailers such as Dmart, Spencers, Reliance Smart, Big Bazaar, Metro, and More.

Build and maintain strong relationships with category managers, regional buyers, and key stakeholders at store level.

Lead Joint Business Planning (JBP), including commercial negotiations, calendar planning, and trade terms.

Plan and execute promotional activities, sampling, seasonal campaigns, and in-store visibility initiatives.

Ensure optimal planogram execution, shelf share, assortment planning, and stock availability.

Collaborate with internal teams including Marketing, Supply Chain, and Commercial Finance for seamless execution.

Analyze sales data to identify trends, growth opportunities, and implement corrective measures where needed.

Regularly review performance with retailers and design customized solutions to drive growth.