Reporting to: Assistant General Manager, Music Marketing
Key responsibilities
- Lead end-to-end marketing for multiple music launches simultaneously.
- Develop 360-degree marketing plans for artists and music IPs.
- Build artist positioning, content direction, and audience growth strategies.
- Create insight-led campaigns based on digital behavior and cultural trends.
- Execute campaigns across social, influencer, media, partnerships, and on-ground channels.
- Identify real-time opportunities to amplify reach and engagement.
- Build and manage relationships with artists, managers, creators, platforms, and media partners.
- Track campaign performance, audience behavior, and market trends to refine strategy.
Required skills
- Strong understanding of digital, social, and influencer ecosystems.
- Proven ability to independently manage projects end-to-end.
- Creative thinking with strong idea-generation ability.
- Excellent communication and presentation skills.
- Strong partnership-building and stakeholder management skills.
- Data-informed mindset with the ability to convert insights into action.
- Ability to manage multiple priorities with strong organization.
- Passion for music and entertainment.
Screening filters
- 4–10 years of experience in music marketing, entertainment marketing, brand marketing, or content marketing.
- Experience in artist marketing, music launches, or campaign management.
- Exposure to digital-first campaigns and influencer-led activations.
