Multisolution Architect - MarTech

DWAO - https://dwao.in

DWAO is India's Leading Digital Analytics and Martech Company, providing a range of services including assessment, readiness enablement, customized implementation and ongoing training to help organizations attain digital maturity. We are India's leading partner for Adobe Marketing Cloud and Google Marketing Platform in Asia Pacific Region.

DWAO enables marketers to improve their acquisition funnels, conversion rates, engagement, retention and take advanced data-driven decisions based on our insights and data science models. We are serving clients across major industry verticals like BFSI, Telecom, Travel, eCommerce, Auto, Content, Media and Entertainment.

With our unique support and implementation methodology, we are helping companies of all sizes across geographies and our client list includes Fortune 500 companies and top brands like Airtel, HDFC, ZEE, ICICI, Reliance Capital, Lenskart, Nykaa and many more.

We curate our solutions to your specific set of problems and work on a 360 approach to provide actionable insights out of your data to take important business decisions.

We help companies scale customer experience and drive more revenue to their business armed with insights from our unique set of tools.

Overview:

We are seeking a highly skilled Multisolution Architect - MarTech to lead the implementation and optimisation of Adobe Experience Cloud and Experience Platform implementations. This is a hands-on technical role for someone who lives and breathes data collection, personalisation, and cross-channel orchestration.

The ideal should be a technologist at core who can write custom code, configure server-side integrations, and leverage modern automation to scale marketing operations.

Key Responsibilities:

• Architecture & Implementation: Design and deploy end-to-end tracking and personalisation solutions across Web and Native Mobile Apps (iOS/Android).

•Tag Management: Act as the primary SME for Adobe Experience Platform (AEP) Data Collection / Adobe Launch, managing complex rule sets and custom extensions.

•Data Orchestration: Build and maintain Server-Side integrations to improve data privacy, site performance, and bypass browser-side limitations.

•Experience Optimisation & Personalisation: Configure and execute sophisticated A/B tests and experience targeting using Adobe Target and Adobe Journey Optimizer.

•Analysis: Ensure data integrity within Adobe Analytics, creating calculated metrics, processing rules, and complex segments.

Required Skills and Qualifications:

•Adobe Expert: 8+ years of hands-on experience with Adobe Analytics, Adobe Target, and Adobe Journey Optimizer (AJO).

•Adobe Launch: Mastery of Adobe Launch is mandatory, including library management, custom code blocks, and publishing workflows.

•Mobile Expert: Proven track record of integrating Adobe SDKs into Native Mobile Apps and troubleshooting mobile data layers.

•Server-Side: Deep understanding of Server-Side API integrations and the Adobe Experience Platform Web/Mobile SDK.

•Coding: Proficiency in JavaScript (for tag management) and Python/NodeJS (for API automation and data processing) is mandatory.

Preferred Skills and Qualifications:

•Agentic AI & Automation: Strong preference will be given to candidates who can demonstrate the use of Agentic AI solutions (e.g., Claude, LangChain, AutoGPT, or custom AI agents) to automate repetitive tasks such as tag QA, automated reporting, or dynamic content generation.

•CDP Experience: Hands-on experience with RT-CDP or other Customer Data Platforms (e.g., Tealium, Hightouch)

Why Join Us

• Opportunity to work with cutting-edge marketing and analytics tools.
• Collaborative work environment with opportunities for professional growth.
• Competitive salary and benefits.

If you meet the qualifications and are interested in this exciting opportunity to work with cutting-edge technology and industry-leading clients, please submit your resume and cover letter for consideration.