Multi Property Director of Marketing

Key Responsibilities:

• Managing Marketing Communications Activities:
• Develops annual communication plan with goals and budgets.
• Prepares working plans to achieve communication goals.
• Tracks progress against goals and takes corrective actions.
• Assists in planning and overseeing mailing activities.
• Maintains and updates corporate ID manual.
• Prepares monthly sales & marketing communications report.
• Oversees photography for advertising and public relations.
• Maintains a master slide/photo/CD library for all communications.
• Supervises in-house art department operations.
• Monitors competitor activities and industry trends.
• Managing Public Relations Activities:
• Acts as official spokesperson for the hotel.
• Responds to media requests within 24 hours.
• Manages media contacts and builds relationships with key media.
• Prepares and distributes press releases.
• Collaborates with corporate press offices to develop story angles.
• Involved in community, government relations, and VIP handling.
• Secures and directs hotel-sponsored events.
• Creates press promotional activities and organizes press events/trips.
• Maintains up-to-date press kits.
• Managing Advertising Activities:
• Works with the DOM and advertising agency on creative campaigns.
• Ensures media activities align with hotel's target segments.
• Reviews hotel market segmentation for advertising efficiency.
• Manages media schedules and ensures timely account settlements.
• Managing Direct Marketing Activities:
• Ensures a consistent image across direct marketing activities.
• Assists in planning and tracking electronic marketing activities.
• Controls the budget for direct marketing.
• Managing Collateral:
• Coordinates and executes production of printed materials.
• Ensures hotel information is up-to-date on the internet/intranet.
• Supervises the production and quality of signage in public areas.
• Budgets for and supervises quality gift items.
• Ensures correct usage of hotel logo on promotional items.
• Oversees in-house graphic designer or print shop.

Candidate Profile:

• Education:
• High school diploma or GED with 4 years of relevant experience, or
• 2-year degree in Business Administration, Marketing, Hotel Management, or related field with 2 years of experience.