Movie Marketing

The World of BookMyShow

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt. Ltd. (founded in 1999), is India's leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers.

Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more. Some of the key properties that BookMyShow has brought to its markets include U2's The Joshua Tree Tour, NBA's debut games in India, Disney's Aladdin, Cirque du Soleil BAZZAR as well as international artists such as Coldplay, Ed Sheeran, and Justin Bieber. BookMyShow is invested in providing the best user experience, whether on-ground or online.

The company has developed BookMyShow Stream, India's largest home-grown transactional video-on-demand (TVOD) platform.

Your Profile

Movie Campaign Management

• Plan and execute end-to-end movie marketing campaigns across BookMyShow platforms.
• Coordinate with internal teams to build impactful campaign plans for upcoming releases.
• Ensure timely execution of all campaign deliverables across Social Media, Digital, CRM, Customer Outreach and other marketing channels.
• Monitor campaign and movie performance, identify opportunities, and recommend optimizations wherever required.
• Support strategic initiatives and promotional partnerships to maximize movie visibility and ticket sales.

Production House & Studio Relationship Management

• Build and maintain strong relationships with production houses, studios and distributors.
• Act as the primary point of contact between external partners and internal stakeholders.
• Develop customized marketing plans aligned with movie release strategies and content pipelines.
• Source and manage movie assets, content and promotional materials for internal distribution.
• Drive approvals, feedback loops and campaign sign-offs with external partners.
• Collaborate with studios to secure marketing integrations, promotional opportunities and increased visibility for BookMyShow.

Stakeholder & Launch Management

• Ensure seamless coordination across teams for successful movie launches.
• Work closely with talent, studios and production partners to amplify BookMyShow across their marketing activities.
• Track deliverables, manage timelines and provide regular status updates to stakeholders.
• Ensure all movie-related activities are executed accurately and on schedule.

Reporting & Performance Tracking

• Track movie, campaign and cinema performance metrics.
• Analyze trends and share relevant insights, reports and data with internal and external stakeholders.
• Support business goals through performance-driven decision making and campaign reporting.

Your Checklist

• 6-9 years of experience in a Studio, Production House, Movie Marketing Agency or a related entertainment marketing environment.
• Strong understanding of movie marketing, theatrical releases and campaign execution.
• Passionate about cinema and stays updated with major Bollywood and Hollywood films, talent and studios.
• Excellent stakeholder management and relationship-building skills.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.
• Comfortable working in a fast-paced, deadline-driven environment.
• Strong communication, coordination and follow-up skills.
• Data-oriented mindset with the ability to interpret performance metrics and reporting.
• Proactive, enthusiastic and eager to learn and grow within the entertainment industry