About Brand:
Minimalist (https://www.beminimalist.co) is a science-backed Indian skincare brand built on the core values of efficacy, transparency, and comprehensiveness. Known for its ingredient-first approach, the brand formulates high-performance skincare products using proven activities and clean formulations. The company believes in creating high-quality products using best-in-class ingredients at its own manufacturing facility. Minimalist empowers consumers with knowledge—clearly stating what goes into each product and why—so they can make informed choices. With a commitment to Hide Nothing, the brand champions authenticity and honesty in skincare, creating solutions that work, without the fluff. With a robust portfolio of 60+ SKUs spanning Skincare, Haircare, and Bodycare, the brand is rapidly expanding its footprint. Focused on enhancing product availability, it is strategically deepening its penetration while strengthening both Modern Trade (MT) and General Trade (GT) channels in India. The brand's global presence now extends across 15+ countries, including key markets such as the UK, USA, UAE, KSA, Malaysia, Indonesia, Singapore, Canada, Australia.
Role Purpose / Objective
To create high-impact, visually compelling content through video editing and motion graphics, driving engagement, brand storytelling, and performance across digital platforms.
Key Responsibilities
- Edit high-quality videos for digital platforms (Instagram, YouTube, Ads, Website) including cutting, sequencing, color correction, and sound design
- Design and produce engaging motion graphics, animations, and visual effects for marketing campaigns and social media
- Create performance-driven ad creatives optimized for conversions (Meta, YouTube, etc.)
- Collaborate with marketing, content, and design teams to conceptualize and execute creative ideas
- Adapt content into multiple formats (Reels, Shorts, long-form, statics + motion hybrids)
- Ensure brand consistency across all visual outputs in line with Minimalist guidelines
- Stay updated with latest trends in video editing, motion design, and social media content
- Manage raw footage, assets, and project files efficiently
Qualifications & Experience
- Education: Bachelor's degree in Mass Media, BJMC, Design, Animation, or related field
- Experience: 1–3 years in motion graphics and video editing (D2C / beauty / lifestyle preferred)
- A strong portfolio/showreel demonstrating both motion graphics and editing skills is mandatory
Technical / Functional Skills
- Proficiency in:
- Adobe After Effects
- Adobe Premiere Pro / Final Cut Pro
- Adobe Photoshop & Illustrator
- Strong understanding of:
- Motion graphics & animation principles
- Video editing techniques & storytelling
- Color grading & sound design basics
- Social media content formats & trends
- Basic knowledge of:
- Camera handling, lighting, and composition (good to have)
- Performance marketing creatives (ads)
Behavioral Competencies
- Creative thinker with strong visual storytelling skills
- Detail-oriented with a strong design sensibility
- Ability to work in a fast-paced, deadline-driven environment
- Strong collaboration and communication skills
- Proactive and adaptable to feedback and iterations
