Motion Graphic Designer

Job Description:

We are looking for a motion designer who understands that animation is not decoration but a functional tool to guide users, clarify actions, and drive behaviour.

Core Responsibilities:-
. Drive motion design at the company across the organisation, owning the end-to-end motion strategy to accelerate and improve product quality at every customer touchpoint.
. Act as a motion design leader, not just an executor, contribute ideas proactively, strategise design planning, challenge assumptions, and propose better motion-led outcomes that align with product goals.
. Deeply understand the company's customer demographics and contexts, planning animations that resonate with target audiences and cultural nuances to improve clarity, trust, and delight.
. Craft motion as stories, using animation to improve UX, guide user attention, and enhance product features through clear, emotional storytelling.
. Apply first-principles thinking to motion decisions:
How should the user feel when seeing this animation
Will this animation drive action, clarity, or trust and design accordingly to drive intentional user behaviours.
. Design motion variants for A/B testing, understanding experimentation frameworks, capturing relevant metrics, analysing outcomes, and iterating to build data-informed learnings into future motion design.
. Collaborate closely with designers, product managers, and engineers to ensure motion is integrated early in design discussions and executed with high performance across platforms.
. Build and maintain a scalable animation system within the company's Design System. ensuring consistency, reusability, and alignment with brand personality.

You will:
. Craft motion that feels natural, purposeful, and aligned with user psychology.
. Use animation to communicate information faster and more clearly than static visuals.
. Understand storyboarding and storytelling to plan how users flow across screens and where motion can guide, inform, and delight.
. Lead and own the company's end-to-end animation framework.
. Design UI animations and transitions that enhance usability and reduce cognitive load.
. Plan motion to drive user mindset and behaviours aligned with product goals.
. Guide the team on best practices for motion accessibility (reduced motion settings, easing, timing).

What we're looking for
. Strong understanding of animation principles and user psychology.
. Proficiency in Illustrator, After Effects, Rive, Lottie, or similar motion tools.
. Ability to prototype motion ideas quickly for team discussions and user testing.
. Experience creating motion guidelines for design systems.
. Understanding of storytelling and storyboarding for user flows.
. A portfolio showcasing UI motion design, micro-interactions, and product-focused animations.
. Excellent collaboration skills, working seamlessly with designers and engineers.
. Experience working on consumer mobile apps with large user bases.
. Familiarity with Spline or 3D for lightweight product animations.

Why join us
. You will own the motion layer of a fast-growing product impacting millions.
. You will collaborate with a design-forward team that values motion as an integral part of UX.
. You will shape how users emotionally connect with company's product while directly impacting user clarity, retention, and delight.