About Us
Easewin Gaming is an indie game studio building horror games for mobile and PC. Our published titles have crossed 10,000+ downloads, and we're now focused on scaling our games globally through profitable user acquisition and organic growth.
We're looking for a Mobile Game Marketing Specialist with proven experience in scaling mobile games through performance marketing, ASO, and growth strategies.
What You'll Do
- Plan, launch, and optimize Google App Campaigns (UAC), Meta Ads, TikTok Ads, and other UA channels.
- Scale games profitably using ROAS, tCPA, and value-based bidding strategies.
- Improve organic installs through ASO and growth initiatives.
- Analyze CPI, ROAS, ARPU, LTV, retention, and monetization metrics.
- Create UA testing plans for different countries and audiences.
- Work closely with the product team to improve retention and monetization.
- Develop influencer and creator marketing campaigns.
- Identify opportunities to improve store conversion rates and player acquisition.
- Manage marketing budgets efficiently and maximize ROI.
Requirements
- 2+ years of experience in mobile game marketing or user acquisition.
- Must have previously scaled at least one mobile game with measurable results.
- Hands-on experience with:
- Google App Campaigns
- Meta Ads
- Firebase
- Google Analytics
- Google Play Console
- App Store Optimization (ASO)
- Strong understanding of:
- CPI
- ROAS
- LTV
- ARPU
- Retention
- Cohort analysis
- Attribution
- Experience with ad monetization is a strong plus (AdMob, AppLovin MAX, Unity LevelPlay, IronSource, etc.).
- Comfortable working with data and making decisions based on performance metrics.
Preferred Qualifications
- Experience marketing horror, casual, or hyper-casual mobile games.
- Experience launching games globally.
- Knowledge of influencer marketing and creator outreach.
- Familiarity with A/B testing for creatives, store listings, and onboarding.
- Experience with live ops, promotional events, and seasonal campaigns.
What We're Looking For
We're looking for someone who doesn't just run ads—they understand how to grow a game.
You should be able to answer questions like:
- How do you scale a game from 10,000 to 1 million installs
- How do you make a Google tROAS campaign profitable
- How do you improve Day 7 retention through marketing insights
- How do you increase LTV while maintaining a healthy CPI
If these are problems you've solved before, we'd love to talk.
Bonus Points
- Successfully managed monthly UA budgets of ₹5 lakh+ (or equivalent).
- Experience with Steam marketing in addition to mobile.
- Network of gaming creators and influencers.
- Experience with AI tools for creative production and campaign optimization.
Why Join Easewin Gaming
- Work on original horror IPs with global ambitions.
- Influence marketing strategy from an early stage.
- Flexible and remote-friendly work environment.
- Opportunity to grow with a fast-moving indie studio.
How to Apply
Please send us:
- Your resume.
- Links to mobile games you've marketed.
- A brief summary of your biggest growth success, including metrics (e.g., installs, ROAS, CPI, retention improvements, or revenue impact).
- Your expected compensation.
- Apply at: [Confidential Information]
