Hey Guys
Hiring for Meta Marketing Manager
Online Travel Agency (OTA)
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Role Overview
We are seeking a results-driven and strategic Marketing Manager to lead and execute integrated online and offline marketing initiatives for our UK-based Online Travel Agency.
The ideal candidate will be responsible for increasing brand awareness, driving qualified leads, improving customer acquisition and retention, and strengthening our market presence in the UK travel sector.
This role requires strong digital marketing expertise combined with traditional marketing experience, particularly within travel tourism.
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Key Responsibilities
- Marketing Strategy Planning
Develop and implement comprehensive marketing strategies aligned with business growth targets.
Create quarterly and annual marketing plans with measurable KPIs.
Identify new customer segments and growth opportunities within the UK travel market.
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- Digital / Online Marketing
Lead performance marketing campaigns (Google Ads, Meta Ads, display, retargeting).
Oversee SEO strategy to increase organic traffic and keyword ranking.
Manage email marketing campaigns, automation flows, and CRM integration.
Improve website conversion rate (CRO) and customer journey.
Monitor analytics (Google Analytics, ad platforms) and prepare performance reports.
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- Social Media Brand Positioning
Build strong brand presence across UK-targeted platforms (Facebook, Instagram, LinkedIn, TikTok if relevant).
Plan engagement campaigns, travel promotions, and seasonal offers.
Manage influencers and travel bloggers collaborations
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- Offline / Traditional Marketing
Plan And Execute Offline Marketing Initiatives Including
- Print advertising
- Flyers brochures
- Local UK events trade shows
- Travel exhibitions
- Direct mail campaigns
Develop strategic partnerships with local businesses and travel-related stakeholders
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Work closely with the sales team to generate qualified leads.
Create promotional campaigns aligned with airline, holiday, and seasonal deals.
Monitor ROI and cost per acquisition (CPA).
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Manage relationships with marketing agencies, designers, printers, and media vendors.
Negotiate advertising rates and partnership agreements.
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Track campaign performance and provide weekly/monthly marketing reports.
Analyze customer behavior, booking patterns, and market trends.
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Required Skills Experience
Minimum 5+ years experience in marketing (preferably in travel, aviation, or OTA sector).
Strong knowledge of UK travel market trends.
Expertise in Google Ads, Meta Ads, SEO, email marketing tools, and analytics platforms.
Experience in both performance marketing and brand-building campaigns.
Excellent written and verbal communication skills
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Key Performance Indicators (KPIs)
Increase in website traffic (Organic Paid).
Customer acquisition cost (CAC).
Return on Ad Spend (ROAS).
Lead generation volume.
Conversion rate improvement.
Growth in repeat customers
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Salary would be 80 K
Day shift
Location - Noida
Interested candidates can reach me
This job is provided by Shine.com
