Meta & google ads expert

Key Responsibilities

• Plan, manage, and optimize high-performing campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
• Conduct detailed audience and keyword research to improve targeting and reach.
• Run A/B tests for creatives, copy, and targeting to improve performance.
• Monitor campaign budgets, ROI, and other key performance metrics.
• Collaborate with creative and content teams to guide ad visuals and messaging.
• Analyze data and performance trends to identify growth opportunities.
• Stay updated with the latest features, trends, and policy changes across both platforms.
• Provide clear reports and insights to stakeholders or clients.

Requirements

• Solid hands-on experience in Meta Ads Manager and Google Ads platforms.
• Strong understanding of metrics like ROAS, CTR, CPC, CPA, and audience funnels.
• Experience with scaling campaigns and managing high ad spends.
• Good command of analytics tools like Google Analytics, Meta Events Manager, and tracking setup.
• Ability to analyze data and apply learnings to improve results.
• Clear communication skills and the ability to work with cross-functional teams.

What You'll Learn / Gain

• Deeper insights into running full-funnel campaigns across both platforms.
• Strong understanding of budget management, creative testing, and performance scaling.
• Hands-on experience in analyzing data and making data-backed decisions.
• Opportunity to work on real, high-impact campaigns that directly affect business growth.