Meta and Google Ads Expert (3-5 years)

About Traviyo:

Traviyo is a leading travel tech platform providing CRM, itinerary builders, and automation tools to empower travel agencies worldwide. As we expand our reach, we're looking for a data-driven performance marketer who specializes in Google Ads optimization and has hands-on experience with Meta Ads to boost ROI and drive qualified leads.

Job Summary:

We're hiring a performance-focused Google Ads & Meta Ads with 3–4 years of experience who can independently manage, scale, and optimize paid campaigns. You should be highly analytical, ROI-focused, and comfortable managing ad budgets in competitive markets.

Key Responsibilities:

• Plan, launch, and optimize high-converting Google Ads campaigns (Search, Display, YouTube, and Remarketing).
• Set up and manage effective Meta Ads campaigns (Facebook & Instagram), including lookalike and retargeting strategies.
• Conduct deep keyword and audience research to identify growth opportunities.
• Continuously monitor campaign performance, adjusting bids, targeting, and creative to improve ROI and reduce cost-per-lead.
• Create, test, and optimize ad copy and visuals in collaboration with the content/design team.
• Implement and manage conversion tracking, UTM tagging, and analytics for both platforms.
• Prepare and present clear campaign performance reports, with insights and action plans.
• Stay current with the latest advertising trends, tools, and algorithm changes on both platforms.

Requirements:

• 3–4 years of proven experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of campaign structure, bidding strategies, quality score, and audience segmentation.
• Hands-on experience with Google Analytics, Google Tag Manager, and Meta Business Suite.
• Excellent optimization skills – with a track record of reducing CPL and increasing conversions.
• Google Ads and Meta Ads certification is a plus.

Company: Traviyo

Website: www.traviyo.com

Location: F-17, Third floor, Sector 6, Noida

Nearest metro station: Noida sector-15

Job Type: Full-Time

Experience Level: 3 to 5 Years

Salary: Between 30K - 50K

Working Days: Monday to Saturday

Working Timings : 10:00 Am to 7:00 Pm